Head of Marketing / Crypto

As Koinly’s Head of Marketing, you’ll be at the forefront of driving our growth in the rapidly evolving crypto space. You’ll develop and execute marketing strategies that not only attract users but position Koinly as the go-to name in crypto taxes. This role requires expertise in product marketing, SEO and partnerships and the ideal candidate is someone who thrives in a fast-paced environment, turning ideas into results that make a difference.

Responsibilities

1. Create and run a marketing strategy that grows our user base, boosts visibility, and aligns with Koinly’s goals.
2. Shape and refine Koinly’s brand story, messaging, and value proposition to connect with our audience across all channels.
3. Plan and execute product marketing strategies, including launches for new features, that clearly communicate the value of Koinly to users.
4. Lead the creation of SEO-friendly, high-quality content to drive organic traffic, improve rankings, and position Koinly as a go-to resource in crypto.
5. Build strong partnerships with major players like Revolut and Crypto.com, using joint campaigns to grow our brand and user base.
6. Track key metrics, analyze what’s working, and tweak campaigns to get the best results.
7. Manage and mentor a small marketing team, setting clear goals and ensuring projects are delivered with creativity and accountability.
8. Deliver marketing projects quickly and efficiently, keeping quality high and meeting tight deadlines in a fast-moving environment.
9. Stay on top of crypto/Web3 trends to create relevant campaigns and keep Koinly ahead of the curve.

Requirements

1. Solid experience leading marketing teams, with a strong background in product marketing, content strategy, and SEO.
2. Great communicator with experience building strong relationships with partners and stakeholders.
3. Skilled in writing engaging, SEO-friendly content and crafting messaging that connects with audiences.
4. Deep understanding of the crypto/Web3 space and its unique audience.
5. Hands-on and able to balance big-picture strategy with getting things done.
6. Proven track record of managing small teams, collaborating across departments, and working with freelancers.
7. Data-driven with a knack for analyzing metrics and using insights to improve results.
8. Experience managing budgets and getting the most impact from every dollar spent.

What we can offer you

Highly competitive package
Fully remote role (with flexible work hours)
32 holidays per annum (incl. public holidays)
Co-working space budget
Work in crypto

About us

At Koinly, we are building software to help crypto investors stay compliant with their tax obligations and keep track of their investments. We launched the first version of our platform in 2019 and have since grown to over 1.5M users by solving a highly technical problem and saving our users countless hours of work (see what our customers say). All of this with a small team of super intelligent and dedicated individuals!

Our values & work environment

As a startup we value efficiency above all else. Our team structure is flat and focused where every individual has a critical role that directly impacts our users. You will not find any middle managers or pointless meetings here. Our environment is best suited for people that are hands-on, like to take ownership and most importantly - are self-learners.

Our team is based in Europe so we try to work in the UK timezone but are flexible on the work timings. Everyone is expected to work 40 hours and no more. We highly value people that can prioritise their work, know what tools to use to work efficiently and can set up processes to amplify the impact of their time.

What to expect in your first month

This is the most decisive part of your tenure at Koinly. You will be assessed on your technical skills and how quickly you are able to become operational. A good benchmark is to try Koinly out yourself, if you have a hard time understanding what it does then things will not get any easier. After all, we expect our users to be able to do their taxes with Koinly in under 20 minutes. An interest in crypto (beyond just bitcoin) is a major advantage.