Head of Marketing & Communications

Navy Professional is a leading brand in the beauty and professional tool industry, known for its premium-quality products and dedication to innovation. With a strong presence in the industry, we are now looking for a dynamic and strategicHead of Marketing, PR & Communicationsto drive our brand forward and oversee all aspects of marketing, public relations, and communications.

As theHead of Marketing, PR & Communications, you will be responsible for developing and executing a comprehensive marketing strategy that aligns with Navy Professional’s brand vision and commercial objectives. You will oversee digital marketing, PR campaigns, brand partnerships, events, and customer communications to ensure a consistent and impactful brand presence.

Key Responsibilities Marketing & Communications

• Develop and implement a results-driven marketing strategy to increase brand awareness, customer engagement, and sales.
• Lead all digital marketing efforts, including email marketing (Klaviyo), e-commerce (Shopify), and performance tracking via Google GA4.
• Oversee website content, user experience, and conversion rate optimisation on Shopify.
• Plan and execute paid and organic marketing campaigns across social media, email, and digital platforms.

Public Relations & Communications

• Direct PR and communications efforts to enhance brand reputation and visibility.
• Build and maintain strong relationships with media, influencers, and key industry stakeholders.
• Oversee brand messaging and ensure consistency across all communication channels.
• Manage press releases, media outreach, and thought leadership opportunities.

Events & Brand Activations

• Plan and execute marketing activations, trade events, and brand experiences.
• Collaborate with partners and industry leaders to create impactful marketing moments.
• Oversee event logistics, sponsorships, and post-event analysis.

Team Leadership & Collaboration

• Lead and mentor a high-performing marketing team.
• Work closely with cross-functional teams, including product development, sales, and customer service, to align marketing efforts with business goals.
• Manage marketing budgets and ensure effective allocation of resources.

Key Skills & Experience

• Proven experience in a senior marketing, PR, or communications role, ideally within the beauty, lifestyle, or retail sector.
• Strong knowledge of digital marketing, includingKlaviyo, Shopify, and Google GA4.
• Experience in brand development, PR strategy, and media relations.
• Strong project management skills, with the ability to lead multiple initiatives simultaneously.
• Exceptional communication and leadership abilities.
• Creative and analytical mindset with a results-driven approach.

Why Join Navy Professional?

• Be part of a fast-growing and innovative beauty brand.
• Work in a dynamic, creative, and supportive environment.
• Lead high-impact marketing and PR initiatives that shape the future of the brand.
• Competitive salary and benefits package.

If you are a strategic marketing leader with a passion for beauty, branding, and digital innovation, we’d love to hear from you.