Head of Marketing - B2b Agency

Fab opportunity to join Bedford based digital agency that punches above its weight in terms of client portfolio and billings.

Salary: £50,000 - £55,000 per annum Location: South East England, Bedfordshire Job Type: Permanent

My client is an independent, award-winning digital agency in Bedford town centre. With strong growth plans and a new influx of clients, both national and international!

As the Head of Marketing, you will play a critical role in leading the marketing strategy and delivery of the agency. You will help them achieve their business goals, raise awareness of the agency, establish them as industry leaders in iGaming, and generate a steady stream of new business opportunities.

1. Create and lead the development of an overarching marketing strategy focused on building brand awareness, increasing agency visibility, generating new business opportunities, supporting client retention, and enhancing employee recruitment.
2. Own their positioning as iGaming marketing expertise; working closely with client service teams to capture and share innovative campaign approaches, develop case studies to showcase their impact on operator growth, oversee relationships with industry press and secure regular coverage, and create content that demonstrates their in-depth understanding.
3. Develop and guide the marketing team in executing the strategy through a range of campaigns, ensuring alignment with overall business goals and regularly reviewing and refining tactics for maximum impact.

You will need to be an exceptional communicator, a strategic thinker, and the ability to collaborate in cross-service areas to ensure the success of client relationships.

This is a hybrid role 3 days per week from their Bedford HQ, which is a 10 min walk from the station, but you could drive too.

To be considered for this Head of Marketing role, you'll have:

1. An integrated or digital marketing B2B agency background
2. Proven experience of client retention strategies
3. Solid understanding of digital marketing – paid, PR, SEO, content, social and reporting

You will need to be able to commute to their Bedford office 3 days per week.

Please apply now if you're interested and would like to discuss further.

You must be fluent in English and have the right to work in the UK.

If you can tick ALL the boxes, then please apply online NOW!

Please only apply for this role if you are eligible to work in the UK.

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