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Head of Marketing – Accreditation & Benchmarking

Lipton Media

Greater London

Hybrid

GBP 60,000 - 100,000

Full time

19 days ago

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An established industry player is searching for a dynamic Head of Marketing to spearhead their accreditation and benchmarking initiatives. In this pivotal role, you will craft and implement a comprehensive marketing strategy aimed at driving significant revenue growth across various streams. Your entrepreneurial spirit and innovative mindset will empower a team of marketers, ensuring they excel in their roles. With a strong emphasis on data-driven insights and collaboration with senior leadership, you will play a crucial role in shaping the future of the business. If you're ready to take on a challenge and lead a talented team, this opportunity is perfect for you.

5+ years in B2B marketing with a focus on accreditation and benchmarking.
Proven track record of leading marketing teams and driving revenue growth.

Devise and deliver a marketing strategy across multiple streams.
Measure marketing success against targets and collaborate with senior stakeholders.

B2B Marketing Experience

Team Leadership

Data Analysis

Marketing Channels

Communication Skills

Google Analytics

MS Office

Advanced Excel

Head of Marketing – Accreditation & Benchmarking

Global media business seeks a talented Head of Marketing to lead across their accreditation and benchmarking business. Aligned with the business strategy set by the Managing Director, you will have responsibility for devising and delivering a marketing strategy across 4 streams to drive revenue beyond £10m in benchmarking and awards, £2m in client marketing solutions, £2m in subscriptions, and £1m in events.

Location: Hybrid

Contract: 1 Year

Location: London

You will have extensive experience in B2B benchmarking and accreditation businesses with a track record of revenue growth, overseeing the delivery of awareness and lead generation campaigns for over 35 Awards and Rankings programs across 11 leading brands.

You will have an entrepreneurial, results-orientated approach to marketing and bring innovative ideas to the table. You’ll empower and mentor a team of up to 6 marketers to adopt this mindset, evolving the structure to optimise their skills and meet the objectives of the business.

As a commercially-minded marketer, you will be responsible for measuring marketing success against annual targets and longer-term growth targets, working closely with The Commercial and Renewals Directors and Head of Research, delivering insights to help shape the direction of travel. You’ll be confident interfacing with senior stakeholders and communicating marketing concepts with a commercial lens.

Experience & Skills Required:

Minimum 5 years B2B marketing experience in accreditation and benchmarking, subscriptions, client marketing, and events
Experience leading a marketing team
Experience working with sales teams
Significant experience in analysing data and the ability to convert data into meaningful insight
Significant experience working in Analytics tools (e.g. Google Analytics)
Significant experience in owned, earned and paid marketing channels
IT Literate; MS Office, advanced Excel, required

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