Head of Marketing

Are you a seasoned marketing professional with a passion for travel and a track record of driving growth? Our client, a leading specialist tour operator, is seeking an experienced Head of Marketing to join their dynamic team and spearhead their next phase of expansion.

They've established themselves as a trusted name in the UK travel market. Operating through B2C and B2B channels, they're poised for significant growth and need a marketing visionary to lead the charge.

As Head of Marketing, you'll be at the forefront of shaping and executing strategies to elevate the brand's presence and drive business growth. This is a unique opportunity to make a substantial impact in a company transitioning at this stage.

This senior travel job as Head of Marketing will see you develop and implement comprehensive marketing plans across direct, trade, and 3rd party channels. You will spearhead audience growth initiatives and brand awareness campaigns, as well as oversee creative agencies and social media teams to ensure cohesive brand messaging. You will collaborate with senior management to uncover insights and craft innovative marketing strategies, identifying and securing resources to expand the marketing department. Another key aspect of this senior leadership role will be to conduct strategic analysis to guide marketing messages and identify new revenue opportunities. You will also manage annual marketing budgets effectively and provide regular reports on marketing activities, results, and ROI.

You will have proven experience as a Marketing Manager or Head of Marketing in the travel industry with a strong track record of developing and executing successful marketing strategies across all channels.

If you're ready to take your marketing career to new heights and have a passion for creating unforgettable travel experiences, we want to hear from you.

Job Responsibilities

• Provide the marketing strategy for the business
• Provide regular reports on marketing activities, results, and ROI
• Uncover insights and craft innovative marketing strategies
• Oversee creative agencies and social media teams
• Spearhead audience growth initiatives and brand awareness campaigns

Minimum Requirements

• Ability to work collaboratively in a fast-paced environment
• Excellent leadership, organisational, and communication skills
• Strong track record of developing and executing marketing strategies
• Good knowledge of PPC, SEO, Affiliates and social media marketing
• B2B marketing expertise, specifically targeting travel agents
• B2C experience, particularly in ecommerce
• A well-rounded marketing professional with travel industry experience