Head of Marketing

About Now Self Storage

Now Self Storage operates 16 locations across the UK, serving over 3,000 customers. We provide high-quality self-storage solutions for both individuals and businesses. As a growing company, we are looking for a Head of Marketing to take ownership of our marketing strategy, with a particular focus on optimising and leveraging HubSpot CRM, which is fully integrated with our website & external PPC.

This is a new role, created to grow the business & drive our digital and direct marketing efforts forward.

Role Overview

The Head of Marketing will be responsible for developing and implementing the company's marketing strategy across digital and traditional channels. A key focus will be on maximising the potential of HubSpot CRM for lead generation, email marketing, and customer relationship management. Reporting directly to the Director, this role will require a strong blend of hands-on technical skills and strategic thinking, with a goal of increasing traffic, generating leads, and enhancing customer engagement.

This is an in-office position based at our Ross-on-Wye headquarters.

Key Responsibilities

Digital Marketing

• Oversee & Manage PPC campaigns (Google Ads, Bing Ads, & social media) to drive traffic, improve cost per lead, and maximise ROI.
• Implement and monitor SEO strategies to improve organic traffic to our website.
• Implement and monitor direct approach to new business customers.
• Manage HubSpot as the central tool for all digital marketing activities, including email marketing, lead nurturing, and CRM.
• Track, analyse, and report on marketing performance using HubSpot, Google Analytics, and other relevant platforms

Email Marketing & Automation

• Design and execute email marketing campaigns within HubSpot, focusing on customer segmentation, engagement, and retention.

Content and Direct Marketing

• Create, execute, and analyse direct marketing strategies, including print campaigns and targeted outreach.

Market Analysis & Reporting

• Use HubSpot’s reporting capabilities to provide insights on campaign performance, customer behaviour, and lead conversion.
• Conduct competitor analysis and market research to identify opportunities and improve marketing strategies.

Stakeholder Collaboration

• Work closely with sales teams to ensure alignment between marketing efforts and business goals.
• Liaise with external agencies and suppliers for PPC, SEO, and content creation.

Budget Management

• Manage the marketing budget to ensure cost-effective campaigns and maximum return on investment.

Key Skills and Qualifications

• Proven experience (3+ years) in a similar role, with hands-on experience in SEO, PPC, email marketing, and CRM.
• Strong understanding of digital marketing tools such as CRM, Social Media, Google Analytics, and Google Ads.
• Excellent communication skills, both written and verbal, with the ability to write compelling copy for emails , print, adverts and direct marketing.
• Analytical mindset with a keen eye for data and the ability to turn insights into actionable marketing strategies.
• Highly organised and able to manage multiple campaigns and deadlines.
• Experience managing marketing budgets and demonstrating ROI on campaigns.

What We Offer

• Competitive salary
• 28 days paid holiday per year (including bank holidays)
• Bonuses of basic monthly salary for achieving targets
• Pension scheme
• Private Healthcare
• Wellbeing initiatives such as discounted gym membership
• Colleague and family discounts on products and services
• Development & Training
• The opportunity to play a key role in a fast-growing business.
• A supportive and collaborative work environment.
• On-site parking and a great rural office location in Ross-on-Wye.

Job Type: Full-time

Pay: £35,000.00-£40,000.00 per year

Additional pay:

• Performance bonus

Benefits:

• Company events
• Company pension
• Free parking
• On-site parking
• Private medical insurance
• Sick pay

Schedule:

• Monday to Friday

Application question(s):

• Willingness to commute to HR9 7TF

Education:

• Bachelor's (required)

Experience:

• Digital marketing: 4 years (preferred)
• Marketing: 4 years (preferred)

Work Location: In person

Reference ID: NOWMM01