Head of Marketing

Head of Marketing
Property Services

Purpose of role

We require an experienced Head of Marketing to join our client in the Property Management Services space who are a fast-paced, innovative, and high-growth business. This role will sit on their senior leadership team, working with the Executive Leadership Team to further develop and implement the group marketing strategy. The successful candidate will have high energy, passion, and an innovative flair in order to thrive in a hyper-growth scale-up business. You will have a strategic, commercial approach with a collaborative and hands-on attitude, whilst leading a small team. The role is hybrid, with a minimum of 3 days in Head Office, based in Manchester.

Responsibilities

• Strategic management of company's own brand equity, awareness, and reputation.
• Act as brand custodian and champion the newly developed strategy, embedding the new brand identity.
• Design and deliver external marketing and communication plans that build and maintain the company's brand.
• Oversee all internal communications, from strategy and annual planning alongside the HR Team, through to execution. Monitor online and offline engagement data to ensure internal engagement is optimized.
• Oversee the business' digital reputation across customer review platforms and implement campaigns to drive reviews and manage sentiment rankings.
• Have a solid understanding of the competitive landscape, market trends, and current news, providing insight to the wider business.
• Deliver monthly, quarterly, and annual reporting directly to CEO, Executive Leadership Team, and Senior Management Teams across Residential and Build to Rent Divisions.
• Act as a senior member of the company's team, contributing proactively to operations and role modeling the values and key behaviors.
• To lead the marketing team, including recruitment, professional development plans, and talent retention.
• Partner the business to define the customer journey and customer experience and communications at all touchpoints, driving resident engagement and retention.
• Partner with Build to Rent division to provide a brand and marketing support model for all BtR Communities, to drive leads, retention, and maintain optimal resident occupancy.
• Work closely with the Commercial team to create a range of collateral to support business development.
• Oversee delivery on strategy, manage internal and external stakeholders at all levels, and provide expert brand, marketing, and communications guidance for all communities across the portfolio.
• Comprehensive management of all third-party and agency relationships to ensure return on investment and effectiveness in delivery, relating to key business objectives and KPIs.
• Oversee the design and content of all customer-facing and resident apps.
• Ensure best practice in marketing and brand management across all channels including content marketing, PR, social media, and website management.
• Oversee management of all customer data for marketing purposes, from capture and management in CRM, automation, and maintenance in accordance with data protection regulations.

Personal Profile

Qualifications required:

• CIM or Marketing qualification (essential)

Experience required:

• Previous experience in a senior marketing management role in a fast-paced environment
• Flexible, resilient, and enjoy working under pressure
• Proven track record of developing marketing strategies and delivering marketing performance, campaigns, and strong growth
• Experience of both B2B and B2C marketing
• Financial and commercial awareness and experience managing large budgets
• A strategic thinker
• Excellent numeracy, data interpretation, and analytical skills
• Strong communication skills, both verbal and written, with powerful presentation skills
• Strong team management skills with a focus on fostering positive culture and reinforcing value-led behaviors.
• Negotiating and influencing skills
• Experience of effectively managing and growing teams, delivering good outcomes through people
• Highly effective key stakeholder management
• Expert marketing knowledge across a wide range of media including ecommerce, digital, social media, and SEO
• Expert knowledge and proven track record of data-driven decision making

Knowledge required:

• You'll be totally in tune with the market and competitors
• Excellent sales and customer relationship skills
• You'll have a dynamic approach to problem solving, be well organized with the ability to work well under pressure
• To be able to demonstrate extensive financial and commercial acumen.
• You'll have a strong understanding of CRM, automation, and data management

Approach required:

• You'll have tremendous drive, energy, and passion for both individual and team-oriented goals.
• You will thrive in a fast-paced, hyper-growth environment and be adaptable in a dynamic business.
• You will be an inspiring leader and a team player, who isn't afraid to get stuck in.
• You'll have highly developed relationship management and stakeholder engagement skills, with the ability to influence and drive change.