Head of Marketing

This is Beyond Ltd; London; Hybrid; GBP 50,000 - 90,000; Full time

Job description

Head of Marketing, L.E & SET

Who we are:
We are This is Beyond, a fast-paced, dynamic, and vibrant B2B events company based in London. We have evolved from an ambitious start-up to a global leader in creating both innovative and groundbreaking events. Our work redefines industries, transforming them into inspired communities through imaginative and immersive experiences that go beyond the ordinary.

Today, our portfolio includes revolutionary global travel trade shows and cutting-edge thought-leadership events. We are passionate about curating just the right audience—because there’s no substitute for great chemistry. With a deep commitment to creativity and quality, we deliver experiences that feel anything but routine, while delivering tangible business results.

The role:
The Head of Marketing will lead the development and execution of marketing strategies for two signature events at This is Beyond, L.E Miami & SET, driving brand awareness, lead generation, and event sales. This role requires a creative, strategic, and results-driven leader with strong expertise in luxury travel and entertainment. You will be responsible for delivering annual marketing plans that exceed KPIs, resulting in increased event revenue and brand recognition. Key to success will be maintaining strong brand equity and leading the marketing team to achieve high engagement and retention. Collaboration with sales and travel relations teams will ensure alignment with customer insights and acquisition goals. Additionally, you will identify and implement at least three innovative marketing initiatives annually, ensuring a strong return on investment.

What you will do:

1. Strategic Planning & Execution: Develop and implement annual marketing plans aligned with overarching business objectives and event-specific goals. This includes conducting in-depth market research to understand target audiences, competitor activities, and industry trends. Clear, measurable KPIs will be established to track the effectiveness of marketing initiatives, while integrated campaigns will be developed and executed across multiple channels, including digital, print, and onsite experiential. Regular reporting and analysis of marketing data will be essential to assess campaign performance, identify areas for improvement, and guide future strategies.
2. Brand Management: You will develop and maintain a cohesive and compelling brand identity for the show(s), ensuring consistency across all marketing materials and channels. This includes defining a clear and consistent brand voice and messaging, creating and enforcing brand guidelines, and crafting engaging brand narratives that resonate with target audiences. You will oversee the design and implementation of visual brand assets, ensuring both consistency and high-quality execution. Additionally, you will provide constructive feedback and clear direction to ensure brand integrity and quality assurance across all marketing outputs.
3. Digital Marketing Leadership: You will lead the development and execution of a comprehensive digital marketing and social media strategy, maximising online reach and engagement. This includes creating and managing targeted email campaigns to nurture leads and drive event registrations. You will also be responsible for continuously optimising event websites to improve user experience and conversion rates. Additionally, you will monitor website analytics and social media engagement to assess campaign effectiveness and identify opportunities for improvement.
4. Brand Guardianship: You will act as the primary brand ambassador, ensuring brand consistency and impact across all communication channels. This includes crafting compelling messaging that clearly articulates the unique value proposition of each event. You will oversee the creation of high-quality marketing content, such as videos, articles, and social media updates, that resonates with target audiences. Additionally, you will collaborate with internal teams, including sales, creative, and operations, to ensure brand consistency across all communications and materials.
5. Sponsorship Management: You will develop and manage sponsorship programmes to secure funding and generate additional revenue. This includes identifying and securing sponsorship opportunities from relevant companies, building and maintaining strong relationships with sponsors to ensure mutual benefit, and developing and implementing sponsorship activation plans to maximise the value of these partnerships.
6. Performance Analysis: Track and analyse key marketing metrics to measure success and identify areas for improvement.
7. Team Leadership: Motivate and mentor a high-performing marketing team, fostering collaboration and innovation while aligning efforts with company goals.

What you will need:

1. Demonstrable experience in a creative strategy background, preferably with creative or advertising agency.
2. Proven leadership experience in a marketing role, ideally within luxury travel or events.
3. Strong strategic planning skills, coupled with an entrepreneurial mindset and creative approach.
4. Demonstrable success in developing and executing integrated marketing campaigns across multiple channels.
5. Hands-on experience with digital marketing tools, analytics platforms, and CRM systems (Salesforce, Pardot, Asana preferred).
6. Comprehensive understanding of website code, graphic design essential.
7. Experience with digital marketing platforms and analytics tools.
8. Excellent communication and organisational skills, with strong attention to detail.
9. Expertise in brand storytelling, content creation, and campaign development.
10. A deep understanding of sponsorship management, including acquisition and activation strategies.
11. Ability to inspire, lead, and develop a marketing team in a fast-paced, dynamic environment.

Benefits: Enjoy a range of benefits, including: Pension Scheme, Hybrid working arrangement, Health Cash Plan/BUPA coverage, Ongoing Learning & Development opportunities, Bonus Earning Potential, Social Events & Travel Opportunities.

Position Type: Permanent, with a 4-day working week. Our hybrid model includes 3 days in the office (located in Shepherd's Bush), 1 day working from home, and every Friday as a non-working day as standard.

Diversity & Inclusion: At This is Beyond, we're dedicated to fostering an inclusive workplace where diversity is celebrated. We prohibit discrimination and harassment based on factors such as race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic.

How to Apply: Ready to join our team? Explore all our available career opportunities and apply by visiting our careers site at careers.thisisbeyond.com. Connect with our network and discover how you can contribute to our exciting journey!

Deadline for submission - 13th April 2025