Head of Marketing

Armstrong Lloyd
London
Remote
GBP 100,000 - 125,000
Job description

My client is the fastest growing B2BD2C platform in its industry, offering a market distributing unique product to the technical community. They seek a Product Lead Growth Head of Marketing responsible for executing growth marketing strategies, managing multiple channels, and collaborating with cross-functional teams. This role is FULLY REMOTE.

This is an excellent opportunity to head up the marketing function with a small team whilst being fully operational. The ideal person will have experience working in a B2C organisation that relies on product led growth and experience working in growth marketing including in SaaS companies with ideally a bottoms up business model.

The Head of Marketing Role Skills

  • Execute the overall marketing strategy to align with our client's strategy
  • Own D2C top of funnel and support product to execute our client's middle of funnel growth initiatives (retention and monetisation)
  • Focus on community and influencer marketing techniques
  • Partner with both product and sales teams to develop compelling product messaging that effectively communicates the value of the product
  • Build and inspire a high-performing marketing team, fostering a culture of collaboration and continuous learning
  • A data-led marketer to ensure the product delivers for the customer. Testing, measuring, and optimizing are at the heart of everything.

Skills/Experience Required for Head of Marketing Role:

  • At least 5 years demonstrable experience working in a SaaS tech start-up, within a B2C setting with a Product Led Growth model.
  • Experience working within product marketing or growth marketing function
  • Demonstrable experience managing and developing a high performing team
  • Ability to evidence data and insight as a lever and differentiator in growth opportunities
  • Ability to work with a high degree of autonomy in a start-up environment and overcome challenges
  • Experience managing marketing tech stack including software such as Hubspot, customer.io, Amplitude, Google Analytics, HotJar, Optimizely

Why Work for this Company as their Head of Marketing:

  • This is a very flexible opportunity. It is FULLY Remote working anywhere you want!
  • Flexi Time - Choose your hours as long as you have at least 4 hours of overlap with London
  • Annual company retreat for company collaboration.
  • Home office set up to ensure you have everything you need to do the job
  • Investment in Training & Personal Development - £2,500 training budget to acquire certifications and more.
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