Head of Marketing

Head of Marketing

Bond street (hybrid)

£100k

Permanent

As a top-level Head of Marketing in the Build to Rent (BTR) sector, the responsibilities are multifaceted. Within the company, you will lead strategic marketing initiatives for our BTR properties and customer engagement. The HoM role involves audience segmentation, digital campaign creation, and stakeholder management, all designed to enhance the renter experience, monitor key metrics, and allocate budgets wisely. Additionally, social media and website oversight will be crucial to your success.

Key Responsibilities

Strategic Planning:

• Develop and execute marketing strategies aligned with business goals.
• Drive brand awareness and customer engagement for BTR properties.
• Lead a high-performing marketing team.
• Lead cross-functional teams to ensure alignment and collaboration on marketing initiatives.
• Oversee the creation of marketing materials, including print collateral, digital assets, and advertising campaigns.
• Lead the development of integrated marketing campaigns that leverage multiple channels and touchpoints.
• Collaborate with the sales team to align marketing efforts with sales goals and objectives.
• Stay up to date on industry trends and best practices to continuously improve marketing efforts.
• Analyse customer data and insights to inform marketing strategies and tactics.
• Monitor competitor activities and market trends to stay ahead of the competition.
• Contribute to pricing strategies and support promotions to drive sales and customer acquisition.

Audience Segmentation and Routes to Market:

• Utilise data to understand target audiences.
• Determine effective channels for reaching potential renters.
• Implement customer segmentation strategies to target specific audience segments with personalized messaging.
• Identify new market opportunities and develop strategies to capitalize on them.
• Develop customer loyalty programs with the sales team and referral incentives to drive customer retention and advocacy.

Digital Marketing Expertise:

• Create impactful digital campaigns with the digital team.
• Optimise lead generation through online channels.
• Develop email marketing campaigns to nurture leads and drive customer retention.
• Develop and execute social media strategies to engage with target audiences and drive rental awareness.
• Monitor and optimize digital advertising campaigns to maximize reach and conversion rates.
• Implement marketing automation tools to streamline processes and improve efficiency.

Stakeholder Management:

• Collaborate with external agencies (digital, design) to execute marketing tactics.
• Develop and maintain relationships with key stakeholders, including customers, partners, and investors.
• Monitor and analyse key performance indicators to track the effectiveness of marketing initiatives for deep investor reporting.

Customer Journey Enhancement:

• Influence the renter experience positively.
• Monitor key metrics (e.g., Google Analytics) for reporting and optimization.
• Lead the development of customer journey maps to optimise touchpoints and improve customer experience.

Budget Management and ROI:

• Allocate digital marketing budgets wisely.
• Measure returns on investment (ROI) for marketing initiatives.
• Provide regular reports and updates to senior management on marketing performance and ROI.

Brand Building:

• Enhance brand presence in the digital space.
• Oversee website updates and content development.
• Develop and maintain brand guidelines to ensure consistency across all marketing channels.
• Manage public relations activities, including press releases, media interviews, and event sponsorships.

General Responsibilities:

• Act always in line with the Company Values, integrating these into all work practices.
• Participate in team, departmental, and corporate project and planning processes as required.
• Observe the highest possible standards in relation to customer confidentiality and in compliance with Data Protection legislation.
• Act as an ambassador for the company in your conduct during working hours and in all contact with customers and third parties connected with the business.
• Support the Marketing Team to implement engaging community-building events for residents.
• Undertake any other duties as are reasonably requested from time to time.

Person Specification

• Actively embrace and work within the Company Values.
• Take responsibility for your own learning and development.
• Bachelor's degree in marketing, Business, or related field; MBA preferred.
• Experience in marketing, with a focus on the real estate or rental industry.
• Proven track record of developing and implementing successful marketing strategies.
• Strong leadership and team management skills.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively with cross-functional teams.
• Knowledge of digital marketing tools and platforms.
• Experience with market research and analysis.
• Understanding of and commitment to good customer care.
• Self-motivated, with high energy and enthusiasm.
• Demonstrable experience of taking responsibility for own actions and development.
• Commitment to equality, diversity, and mutual respect; accepting differences and treating everyone fairly.