Head of Growth Marketing

Nikwax Ltd; England; On-site; GBP 125,000 - 150,000; Full time

Job description

Our client, a leading player in the Tech sector for the UK is seeking a Head of Growth Marketing. In this role, you will have the opportunity to make a material difference to the success of the business. You will bring strong industry knowledge and creative flare to shape and influence impactful solutions and strategy for the organisation.

Your primary purpose is to develop and execute comprehensive growth marketing strategies focused on increasing client acquisition, client base expansion, contribution to revenue, EBITDA and market share performance. You will lead a dynamic marketing team, collaborating cross-functionally and utilising external networks to gather insight and drive data-driven campaigns across various channels, increasing demand and demonstrating the ROI.

Key Responsibilities

Growth Strategy

1. Lead the development and implementation of cross functional growth marketing strategies, driving business growth and revenue, through cross functional collaboration with executive and senior leaders, ensure alignment to and the achievement of commercial objectives.
2. Oversee the creation of performance marketing campaigns driving net new client acquisition and client expansion, using ABM, SEO/SEM, paid advertising, content and social media marketing.
3. Lead the development of a Brand strategy for the business to craft a unique position for business that is compelling and distinctive within the sector. Oversee the creation of a core creative strategy that supports the brand and maintains brand integrity across channels.
4. Deliver incremental improvements in brand preference and salience.
5. Oversee increased collaboration between marketing and business groups; strategize with operational leadership to enhance alignment between teams, regions, and business functions.

Go To Market (GTM) Strategy

1. Analyse market research and your external network to identify emerging trends, competitive analysis, and growth opportunities. Collaborate with product and sales teams to ensure market fit and client-centric products.
2. Lead the creation of our GTM strategy in conjunction with Sales, Product, Operations and Finance team members.
3. Lead product positioning, launch strategies, and market entry planning in conjunction with product, sales and commercial teams.
4. Define and manage the product lifecycle marketing roadmap.

Marketing Performance Impact Lead

1. Oversee the creation of performance metrics based on marketing data analytics to drive decision making, multi-channel performance, media optimisation and reporting.
2. Establish A/B and incremental testing to optimise new channels and grow existing ones.
3. Lead the communication of marketing activity, insights and success across the business.
4. Oversee the management, planning and reporting of resources.

Team Leadership

1. Lead a small team, fostering a culture of creativity, innovation, driving high performance and continuous improvement.
2. Advocate for client-centric thinking within marketing and across wider business stakeholders.
3. Coach and support your team through regular 1:1s, reviews and development initiatives.

The Ideal Candidate

1. Bachelors degree in marketing, or qualified by substantial experience within the field.
2. Substantial experience in the marketing profession, within the technology sector, with proven experience leading successful demand impacting campaigns.
3. Demonstrable Marketing Leadership and people management experience.
4. Proven track record in developing and implementing successful marketing strategies.
5. Proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot).
6. Strong influencing and relationship building skills.