Head of Ecommerce and Trading

Job Description

The Head of E-commerce and Trading will be responsible for the day-to-day trading and optimisation of customer journeys and conversions on a B2B website, customer portals, and apps.

This role is based in South Manchester and requires office working 2-3 days/week.

The role will plan and execute revenue-generating lead generation activities, and you'll have the opportunity to be involved in value creation plans, introducing e-commerce and new tech.

Responsibilities

1. Leading onsite commercial decisions and actions, in line with the Group commercial trading plan.
2. Drive commercial success through best-in-class e-commerce experiences for both prospects and clients.
3. Own and deliver strategic guidance on web trading, site experience, and in-app best practices.
4. Implement growth strategies through A/B testing.
5. Improve prospect and client experience and resultant conversions, in collaboration with the in-house UI/UX/CRO teams.
6. Ensure all site/portal redesign activities are in line with commercial and consumer needs through data and incorporating best-in-class digital usability.
7. Work closely with digital, brand, and content teams to ensure consistency across all touchpoints.
8. Be responsible for third-party solutions that deliver cross-sell and upsell product recommendations and sales.
9. Champion a test-and-learn process, ensuring you own and deliver incremental gains.
10. Oversee the management of and continuously improve on-site search results by analysing usage and sharing insights with the wider digital team.
11. Develop, execute, and report on trading strategies to drive performance, achieve budgeted sales, and onsite conversions.
12. Plan and lead product bundles, offers, and promotions in collaboration with commercial and pricing teams.
13. Manage weekly and monthly sales and performance reports, providing detailed analysis on key metrics including site performance, conversion rates, sales by product, and all digital channels.

Qualifications

1. Welcomes change, can-do attitude, and strong work ethic.
2. Developed experience in a similar environment, preferably as part of a senior leadership team.
3. Demonstrable experience in implementing successful online trading plans/campaigns and in driving business growth.
4. Understanding of multiple digital marketing approaches including demand generation, search, SEO, UI/UX, and CRO.
5. Experienced in using analytics and reporting tools to identify trends and make data-led decisions.
6. Determined, passionate, eager, helpful, supportive, and confident in how you work across the commercial sales and marketing team.
7. Excellent presentation and communication skills with high energy.
8. Problem solving, providing solutions, and playing an interactive role within a team environment.
9. Ability to influence, negotiate, and build trusted relationships at all levels.
10. Strong analytical skills to measure and report on the effectiveness of campaigns and strategies.
11. Excellent project management skills.
12. Self-starter with a passion for developing and delivering digital/e-commerce marketing plans to drive growth and create tangible ROI.
13. Target-driven and able to build lasting relationships with internal stakeholders to shape and successfully implement all levels of e-comm and conversion-centric marketing activity.
14. Experience in managing websites, delivering e-commerce plans, and driving business growth.
15. Ambitious and hungry to learn, with a genuine intrigue for industry trends and technologies, and strong analytical acumen.