Head of Ecommerce

About the Company:

Our client is a leading organisation in the Wellness sector, dedicated to delivering exceptional digital experiences and online retail success. They are seeking an experienced Digital E-Commerce Marketing Manager to drive our online presence and sales growth.

Job Summary:

The Digital E-Commerce Marketing Manager will be responsible for developing and executing e-commerce marketing strategies, optimising the online shopping experience, and driving customer acquisition and retention. This role requires a blend of analytical thinking, creative marketing, and technical e-commerce expertise.

Key Responsibilities:

E-Commerce Management

• Oversee and optimise the company’s e-commerce website (e.g., Shopify, WooCommerce, Magento) to enhance user experience and maximise conversions.
• Manage product listings, pricing, and promotions to increase sales and profitability.
• Monitor and improve website performance, ensuring mobile optimisation and a seamless checkout experience.

Digital Marketing Strategy

• Develop and execute data-driven digital marketing campaigns, including SEO, PPC, email marketing, and social media advertising.
• Create and manage paid advertising campaigns on Google Ads, Facebook Ads, and other platforms.
• Implement and refine SEO strategies to improve search engine rankings and organic traffic.

Customer Acquisition & Retention

• Develop and implement strategies to attract new customers and retain existing ones through targeted marketing campaigns.
• Utilise email marketing, loyalty programmes, and personalised content to increase customer engagement and lifetime value.
• Analyse customer behaviour and feedback to improve the overall shopping experience.

Analytics & Performance Tracking

• Monitor and analyse website traffic, conversion rates, and digital marketing performance using tools like Google Analytics.
• Generate insights and recommendations based on data analysis to refine marketing strategies.
• Track ROI on marketing efforts and optimise budget allocation for maximum impact.

Collaboration & Team Coordination

• Work closely with designers, developers, and content creators to ensure a cohesive brand presence across digital platforms.
• Coordinate with sales and customer service teams to align marketing efforts with business goals.
• Stay updated on industry trends and emerging e-commerce technologies to maintain a competitive edge.

Requirements:

• Bachelor’s degree in Marketing, E-Commerce, Business, or a related field.
• 3+ years of experience in digital marketing and e-commerce management.
• Proficiency in e-commerce platforms (Shopify, WooCommerce, Magento) and digital marketing tools (Google Ads, Facebook Ads, Google Analytics).
• Strong understanding of SEO, PPC, email marketing, and conversion rate optimisation (CRO).
• Experience with analytics tools and data-driven decision-making.
• Excellent communication, project management, and problem-solving skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Benefits:

• Competitive salary and performance-based bonuses.
• Flexible working arrangements, including remote work opportunities.
• Professional development and career growth opportunities.
• Employee discounts and wellness perks.

If you are a results-driven digital marketing professional with a passion for e-commerce, we would love to hear from you. Apply now to join our innovative team!