Head Of Digital Marketing - Real Estate

Job Title: Head of Digital Marketing
Location: London/Essex

Salary: Circa £90,000 Base + Bonus/Car Allowance

(Monday-Friday, 9 AM-5:30 PM with some Flexible Working Arrangements)

We are seeking an experienced and dynamic Head of Digital Marketing to lead, innovate, and transform the digital marketing landscape within a highly reputable and fast-growing organisation. This is an exciting opportunity to drive a comprehensive digital strategy, enhance online engagement, and deliver measurable growth in a competitive and evolving market.

As the Head of Digital Marketing, you will be at the forefront of shaping the digital presence and strategy for our client. This role combines high-level strategic thinking with the ability to execute campaigns and initiatives effectively. You will lead a talented team, work closely with cross-functional stakeholders, and ensure that all digital efforts align with the overarching business goals. Your expertise will drive innovation, optimise performance, and position the organisation as a leader in its industry.

• Strategic Leadership: Develop and execute a robust digital marketing strategy to enhance brand awareness, customer engagement, and revenue growth.

• Team Management: Inspire and lead a team of digital marketing professionals, fostering creativity, collaboration, and high performance.

• Campaign Execution: Oversee multi-channel digital campaigns, including SEO, SEM, social media, email, and content marketing, ensuring optimal performance and impact.

• Performance Analytics: Utilise data-driven insights to monitor campaign performance, identify trends, and implement improvements.

• Stakeholder Collaboration: Partner with internal teams, such as product, sales, and design, to ensure cohesive and aligned digital strategies.

• Budget Oversight: Manage the digital marketing budget effectively, ensuring resources are allocated to maximise ROI.

• Hands-On Execution: Step into campaign setup, optimisation, and troubleshooting when needed to ensure seamless delivery.

• Vendor Management: Maintain strong relationships with external agencies, media partners, and technology vendors to achieve performance expectations.

• Experience: At least 7+ years in digital marketing, with a focus on strategic leadership within senior roles.

• Technical Proficiency: Hands-on expertise in tools like Google Analytics, Google Ads, SEO platforms, social media tools, and CRM systems.

• Strategic and Tactical: Ability to devise high-level strategies and execute them effectively.

• Analytical Skills: Data-driven with a strong ability to interpret analytics and translate them into actionable strategies.

• Leadership: Proven track record of developing and leading high-performing teams.

• Adaptability: Thrives in a fast-paced, dynamic environment with a proactive problem-solving mindset.

• Competitive base salary with performance-based bonus and car allowance.

• Flexible working arrangements, including ad-hoc remote work.

• Opportunity to autonomously lead the department's strategy and future growth.

• Comprehensive benefits package, including health, wellness, and pension plans.

• Ongoing professional development and career progression opportunities.