Head of Digital Marketing

Zensai; London; On-site; GBP 50,000 - 90,000; Full time

Job description

Head of Digital Marketing

Who are we?

We are Zensai. As a solution, we are the only fully comprehensive talent development suite built for Microsoft 365 and Teams. Our products, Learn365, Engage365, and Perform365, empower people and businesses to unleash their full potential through personalized learning, engagement, and performance management. As a company, we are a talented group of more than 200+ individuals with the goal to place people in control of their own success — empowering them every day to be their best version. Truly focused. Truly motivated. Truly thriving.

We believe in putting people over platform, centering authentic relationship building with our customers, and helping to transform the way people grow smarter. Simply stated, we are on a big mission: to transform the way we work to achieve greater human success.

What’s it like to work with Zensai?

We’re a global organization where people are driven by passion and a strong desire to be our best as a company, a team and an individual. Our people have also commented that working with us is satisfying, dynamic, collaborative, innovative, and always supported by continuous development. We strive to live the principles of Human Success; be a good person and care for those around us as we constantly ask the best of ourselves while never losing sight that we are on a mission to succeed in everything we do.

We have a very strong intercultural foundation for our global team, which requires thoughtful collaboration and intentional teamwork. We’re dedicated to creating and upholding an inclusive workplace where all employees feel valued and supported. Our team members are passionate about their work and are driven to achieve goals, both personally and professionally. And though we believe in working hard, we also believe in enjoying ourselves while we empower human success across the world.

Tell me about the role

This role is critical to take us from scale up to hyper growth. We’re looking for a strategic and innovative Head of Digital Marketing to manage our website, including working closely with a digital team on website optimization, SEO, SEM, and CRO.

This role is crucial in driving both paid and organic growth, enhancing user experience, and integrating cutting-edge AI tools to elevate our digital marketing performance. You’ll collaborate across teams and agencies to ensure our digital presence is engaging, effective, and aligned with business goals.

Reporting to the Director of Campaign Marketing, you will work in a fast-paced, results-driven environment where innovation and execution go hand in hand. You’ll be responsible for setting the strategy and rolling up your sleeves to implement it—working closely with developers, designers, content creators, and marketing analysts to drive measurable impact.

Key responsibilities

Website Optimization & User Experience

1. Analyze website performance using the latest analytics and optimization tools.
2. Implement strategies to improve site speed, mobile responsiveness, navigation, and user experience.
3. Collaborate with developers and designers to ensure SEO-friendly, high-performing web updates.
4. Conduct A/B testing to refine landing pages, conversion funnels, and CTAs for maximum impact.

SEO Strategy & Execution

1. Develop and execute comprehensive SEO strategies, covering on-page, off-page, and technical SEO.
2. Perform in-depth keyword research and competitive analysis to identify growth opportunities.
3. Monitor and improve backlink profiles to enhance domain authority and credibility.
4. Stay ahead of search engine algorithm updates and adapt strategies accordingly.
5. Track and report on SEO performance, including traffic, rankings, and conversion metrics.

Marketing AI & Automation

1. Identify and integrate AI-driven marketing tools (e.g., Jasper, ChatGPT, Clearscope, HubSpot AI) to enhance efficiency and insights.
2. Leverage AI-powered analytics to predict user behavior, personalize content, and optimize ad targeting.
3. Train the marketing team on AI applications for content creation, SEO, and data analysis.
4. Monitor emerging AI technologies and recommend new tools to maintain a competitive edge.

Cross-Channel Strategy Integration

1. Align website optimization, SEO, and AI strategies with broader digital marketing efforts, including email, social media, and paid advertising.
2. Partner with content teams to ensure all assets are optimized for search engines and user engagement.
3. Collaborate with sales and product teams to ensure marketing efforts align with business objectives.

Performance Tracking & Analytics

1. Monitor key performance indicators (KPIs) related to website traffic, SEO, and campaign ROI.
2. Utilize tools like Google Analytics, SEMrush, Ahrefs, and AI-driven insights to inform decision-making.
3. Create detailed performance reports and present actionable insights to stakeholders.

This type of person succeeds in this role

1. You’re a data-driven marketer with a passion for website optimization and SEO.
2. You thrive in a fast-paced environment, balancing strategic thinking with hands-on execution.
3. You have a deep understanding of digital marketing technologies, including AI-powered tools.
4. You’re highly analytical, using data to inform decisions and continuously improve performance.
5. You excel at cross-functional collaboration, working seamlessly with developers, designers, and content teams.
6. You’re adaptable and proactive, always looking for new ways to drive results in an evolving digital landscape.

What you bring

1. 8+ years of digital marketing experience, with expertise in website optimization, SEO, and marketing AI.
2. Strong technical knowledge of Google Analytics, Google Search Console, SEMrush, Ahrefs, and AI-powered platforms.
3. Proven ability to implement SEO best practices across on-page, off-page, and technical SEO.
4. Hands-on experience with AI tools for content generation, data analysis, and campaign automation.
5. Exceptional analytical skills with the ability to interpret complex data and generate actionable insights.
6. Strong project management, communication, and collaboration skills.
7. Bonus: Certification in SEO, Google Analytics, or AI-driven marketing platforms.
8. Bonus: Experience with HTML, CSS, and CMS platforms like WordPress.

What we offer

1. Competitive salary and benefits package.
2. Opportunities for professional growth and training.
3. Access to cutting-edge marketing tools and technologies.
4. A collaborative, high-energy work environment where innovation thrives.

This is an exciting opportunity for a digital marketing expert who wants to lead innovative strategies, drive measurable growth, and be at the forefront of AI-driven marketing. If you’re passionate about SEO, website optimization, and the future of marketing technology, we’d love to hear from you!