Head of Digital Marketing

Job Title: Head of Digital Marketing

About the Company: Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world while creating tangible impact for enterprises and society. It is a responsible and diverse group of 350,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market-leading capabilities in AI, cloud, and data, combined with its deep industry expertise and partner ecosystem.

About the Role: We are looking to hire a Head of Digital Marketing to join Capgemini’s Financial Services Insights and Data Practice.

Responsibilities and Experience:

• Develop and execute a comprehensive Martech transformation strategy to modernize the digital marketing capabilities of the FS division.
• Assess, implement, and optimize the Martech stack, ensuring tools like CRM, CDP, CMS, and marketing automation platforms are integrated and aligned with business goals.
• Strong grasp of data privacy regulations (GDPR, CCPA, etc.) and their implications on Martech implementations.
• Familiarity with APIs, data integration, and cloud technologies as they pertain to marketing platforms.

Proven Experience:

• Minimum 10 years of digital marketing experience, with at least 8 years in a leadership role within the financial services industry.

Industry Knowledge:

• Strong understanding of financial products, services, and customer needs in the FS market.

Technical Expertise:

• Proficiency in SEO/SEM, social media marketing, email campaigns, and marketing automation tools (e.g., HubSpot, Salesforce Marketing Cloud).

Data-Driven Mindset:

• Hands-on experience with data analytics tools (e.g., Google Analytics, Tableau) to guide decision-making.

Get The Future You Want: Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.

If you are interested, please send your CV for immediate consideration.