Head of Digital Marketing

Croda is a FTSE100 organisation focused on our purpose of Smart Science to Improve Lives. With a market capitalisation of ~£6 billion and nearly 6,000 staff globally, we are activating our purpose by developing innovative and sustainable ingredients that provide vital functionality to the Consumer Care markets.

As we continue to deliver cutting-edge technology and new ideas, we are looking for a Head of Digital Marketing to join our organisation to drive the digital transformation and strategic growth within Croda Beauty and Homecare. Instrumental in identifying unmet market needs and creating tailored digital strategies.

Reporting into the VP Marketing of our Consumer Care business, you will shape and execute the digital strategy, drive growth and enhance customer engagement in the B2B sector. You will leverage deep expertise in digital ecosystems to lead cross-functional teams creating cutting-edge, data-driven campaigns aligning business goals and key market trends. You will ensure the continual optimisation of Croda's digital platforms, including SEO, social commerce, and website evolution, to create value and personalise the online experience for diverse customer personas.

Key Responsibilities:

• Collaborate with Category and Innovation teams on Go-To-Market plans for our products and formulations.
• Lead the identification of unmet market needs and emerging digital trends. Translate key market insights into strategic digital initiatives, driving innovation launches through social media and digital platforms.
• Be the digital voice and representative for Consumer Care and feed requirements into digital transformation or business change projects.
• Work with cross-functional teams to execute strategic digital projects, maintaining close alignment with senior leadership to ensure digital initiatives support broader corporate goals.
• Spearhead new ideas that position Croda as a leader in digital solutions within the B2B landscape, creating seamless customer journeys and improving lead generation and conversion.
• Oversee the execution of data-driven marketing campaigns across multiple digital platforms. Set clear KPIs for digital performance, focusing on driving B2B lead generation, eCommerce sales when enabled, and market expansion.
• Regularly analyse campaign results, review ROI, and optimise digital investments to meet conversion, sample request, and engagement targets.
• Build and develop teams responsible for global digital channels and platforms. Guide regional and country teams on best practices for local digital platforms and strategies.
• Provide leadership, mentoring, and oversight for team members or external agencies involved in digital projects.
• Be the brand advocate for Consumer Care and ensure consistency across all our platforms, globally.
• Work with the Digital Experience team to continuously develop and improve our CMS platform to meet the needs of the customers.

Who we’re looking for:

• Degree qualified in Marketing, Digital Marketing or relevant subject preferred.
• Extensive experience in Digital Marketing in a B2B setting.
• Proven experience in creating and implementing digital strategies with expertise in enhancing customer engagement.
• Strategic thinker, creative with excellent analytical skills and exceptional leadership ability.
• Hands on Leader for a high performing team.
• Data focussed with the ability to interpret data into meaningful information to advise on logical next steps that align with the global strategy.
• Excellent communication and influencing skills to build relationships internally and with key customers globally.
• Understanding of Digital channels i.e. SEO/PPC/Social/Email Marketing.
• Awareness of CRO and UX and the impact this has on users of Croda’s website.
• Experience in Sitecore, Mailchimp, SemRush, Conductor, Hootsuite, GA4 is desirable.

Additional Information: This position can be based at any of our Croda sites globally, particularly preference to being based at our UK Head Office in Cowick.

Croda recognises employees as our strength and the diversity they bring to our workforce are directly linked to our ongoing success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including age, race, colour, religion, national origin, gender, sexual orientation, gender identity, gender expression, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs. #LI-SB1