Head of Digital Campaigns (FTC)

BEST FOR BRITAIN; London; Hybrid; GBP 30,000 - 60,000; Full time

Job description

Location: Hybrid - from home and Westminster, London (2 days home working each week)
Hours: 37.5 hours per week, 9am - 5.30pm
Start date: June 2025
Contract length: 12 months fixed term contract (Maternity Cover)
Reporting to: Executive Director of Marketing
Note: Interviews may be conducted before the closing date.

How to apply

Please send your CV and a cover letter to [e-mail]

Please include the job title 'Head of Digital Campaigns' in the subject, your reasons for applying and explain how you meet the person specification.

What is Best for Britain?

We are the researchers, data scientists, strategists, and activists, fixing the problems Britain faces after Brexit. We conduct polling to help politicians lead debate, not follow it. We design policy for whoever is in government, today or tomorrow. And we give voters the tools to speak to, and persuade, those in power.

We believe that when we change minds we change politics for the better. And that all of this is Best for Britain.

The Role

Are you an experienced campaigner who knows how to cut through the noise, shift public opinion, and win political battles? Can you turn complex issues into viral moments, mobilising thousands to take action? Do you thrive in a fast-paced, high-stakes political environment where your work has a real impact?

At Best for Britain, we believe that when we change minds, we change politics for the better. We’re looking for a campaigner who loves digital to lead our online strategy, drive high-impact campaigns, and ensure our message reaches the right people at the right time.

You’ll be at the centre of the biggest political debates of our time, working directly with senior politicians, journalists, and campaigners to shape the conversation on Brexit, democracy, and the future of the UK’s relationship with Europe. This is your chance to build career-defining connections, lead campaigns that make headlines, and be part of a movement that is changing the country’s political landscape.

What are the key tasks?

• Owning Best for Britain’s digital strategy, from big-picture thinking to day-to-day execution.
• Creating and delivering high-impact digital campaigns that drive political change.
• Running social media and content strategies that react in real time to political events.
• Leading digital advertising and mobilisation campaigns to reach key audiences and decision-makers.
• Using data and insights to refine campaign strategy and maximise impact.
• Working with senior political figures, journalists, and influencers to amplify our message.
• Managing agencies, freelancers, and budgets to ensure every campaign delivers.

Person Specification

Essential

• A sharp, news-hungry individual who thrives in a fast-paced political environment
• Experience leading digital campaigns and mobilising online audiences
• Hands-on experience and deep knowledge of digital advertising, social media and email mobilisation for campaigns
• Ability to use data to measure, optimise and scale impact
• Experience leading a small team, with the ability to delegate effectively, provide clear direction, and support team members to deliver high-quality work
• Outstanding copywriting and attention to detail
• Experience managing a large supporter base, with the ability to craft targeted campaign narratives that engage different parts of an audience and drive meaningful action
• Hands-on experience with website tools such as Nationbuilder, Wordpress, Squarespace or similar
• Affinity with Best for Britain's political aims and values
• Reliable, resilient and able to juggle multiple priorities in a constantly changing campaign environment
• Eligible to work in the UK

Desirable

• Deep knowledge and understanding of politics, current political issues, the different UK parties as well as their priorities, sensitivities and nuances
• Knowledge of EU institutions and wider geopolitics
• Experience in brand development and management
• Hands-on graphic design experience using tools such as the Adobe suite
• Video editing skills, e.g. using Adobe Premiere Pro or Final Cut Pro

Why work at Best for Britain?

At Best for Britain we invest in the health and wellbeing of our team, and believe it is key to organisational success and sustainability.

We offer a range of benefits, summarised below:

• Hybrid working - we understand the benefits of working from home and offer staff hybrid working with 3 days per week in the office
• Additional leave - the office is closed between Christmas and New Year, and staff are given Friday afternoons off in August
• Pension - NEST pension scheme with 4.5% employer contribution
• Staff events - Christmas and Summer events as well as regular team building exercises throughout the year
• EAP - Staff can speak to accredited counsellors via a 24/7 confidential telephone support line with advice on handling stress, relationship difficulties, bereavement, family issues, anxiety, health concerns as well as financial and legal support
• Wellbeing payment - up to £100 per member of staff per financial year towards the costs of an activity that promotes physical fitness and mental health
• Cycle to work and Home scheme - staff can purchase a bike, furniture and tech and pay back over 12 months via salary sacrifice
• Office environment - basic breakfast and lunch items in the kitchen including hot drinks, fruit, cereal, soup and bread.

Equal Opportunities

Best for Britain is committed to diversity and inclusion, and we believe that this makes us a dynamic and effective organisation. We are an equal opportunities employer and do not discriminate on the basis of race, colour, religion, gender, age, disability, class or any other protected characteristic.

Our roles and culture are inclusive and we can make reasonable adjustments throughout the application process and on the job. If you have any particular requirements, do get in touch.

Any questions before applying? Get in touch with [e-mail]