Club L London are the next-generation online retailer refining accessible luxury for forward-thinking women worldwide. Delivering timeless and trend-oriented styles in sizes 4-20 for every life moment, we design proudly in-house in the UK; with premium quality, exceptional fit and affordable style at the forefront.
Collaboration, communication and curiosity drive our extraordinary workforce - an ambitious team of diverse, experienced and up-and-coming talents that we think you'd fit right into.
A role at Club L is more than a job, it's a lifestyle for the innovative, inspired and intuitive thinker.
The Role
The Head of Creative will play a pivotal role in managing and developing Club L's vision and global identity across all channels and platforms, managing the creative team, conceptualising innovative, viral and standout campaigns and content ideas that build on Club L's brand identity, maximise engagement and establish the brand as a leader within the marketplace.
The Head of Creative will work closely with the Brand Director and Head of Marketing to drive the brand forward, develop campaigns and ensure a first-class campaign rollout across all customer touchpoints ensuring a consistent TOV and storytelling throughout, managing and overseeing the final creative deliverables across all channels and platforms as well as day-to-day BAU.
Interpreting the Brand Director's vision and campaign direction the Head of Creative will own the creative brief development and project management ensuring a cohesive 360 rollout.
This position requires an inspiring leader who is highly creative, who can develop out-the-box, viral ideas and lead the team as brand guardian to develop and grow each platform in line with the brand vision. The Head of Creative will work closely with the Brand Director and various teams fostering a collaborative working environment to bring innovative ideas to the highest standards of fruition.
Roles and Responsibilities
Production and Project Management
Conceptualising and executing innovative and unique creative campaign concepts for Club L's key shoots, relevant content ideas working closely with marketing, social and PR to ensure a consistent brand vision and creative strategy
Managing the process and sign off of all creative assets
Creative brief development and shoot co-ordination
Quality control and post-production of all assets according to operational deadlines
Brand
Creative strategy and purpose-driven planning
Oversee delivery of robust and comprehensive campaign decks and brand toolkits, empowering all internal and external stakeholders to execute all campaigns effectively and consistently across digital and IRL platforms
Brand guardian and quality control for all day-to-day creative assets, directing, communicating and managing the campaign vision across all creative teams
Campaign co-ordination and project management, creative brief development and communication across all teams
Conceptualise, develop and co-ordinate innovative, viral and standout campaigns, executing IRL ideas and moments that build on Club L's international brand identity, maximise impact and grow our global communities
Be the internal expert and authority on our brand codes, including the use of colour, font, logo, design principles, product, and images, and the user experience across all brand touchpoints
Content
Content direction, co-ordination, execution and social direction
Develop, lead, and execute a cohesive brand experience through a well-structured, innovative, rule-breaking 360 creative strategy across all platforms
Act as guardian of the brand's creative world, continuously evolving and pushing boundaries on our visual handwriting while maintaining a consistent, distinctive brand look and feel
Team Management
Manage, develop and build the creative and content teams nurturing talent
Assist in managing and building a team of external creators and producers
Work collaboratively with the Brand Director, Social Teams and PR to deliver excellence in all creative, IRL and brand areas
Team leadership, up-skilling and development
Department structure and organisation
Workflow and process implementation to increase efficiency
Performance analysis and KPI reporting on all creative teams
Budget Management
Maximise potential engagement with resourceful ideas and cost-cutting strategies
Negotiations and relationship building with key stakeholders
Strategised budget distribution and reporting
Performance analysis and strategic budget management and allocation across all creative and content teams
Skills, knowledge & experience
The Head of Creative will be an inspirational leader who has 'done it' before. No task is too big or small, inspiring the team to believe and want to follow while always having their voice in the conversation.
At least 5 years in a similar role, either premium brand or agency with experience across all areas
3 years+ managing teams
Highly organised and efficient with a solid knowledge and experience in workflow processes
Commercial thinker with a social-first global mindset
Excellent communication and organisational skills with an inspiring and empowering leadership style
Proactive thinker with ability to execute ideas thoroughly and efficiently with clear direction