Head of Content Marketing

OneStock; United Kingdom; On-site; GBP 40,000 - 80,000; Full time

Job description

The Role of Head of Content Marketing

The Head of Content Marketing will own the content strategy for the business, defining content requirements to support demand generation, account-based marketing and thought leadership via multiple channels, including digital, sales materials, events and more. In addition to defining and developing the strategy, the role-holder will be expected to create high quality content and to coordinate internal and external content writers and designers to deliver the content requirements for the business.

Your Main Responsibilities

We are looking for someone to lead content marketing for OneStock. Above all, the right person will love creating new written content for a B2B software audience – whether articles, white papers, research papers or content to support webinar and event presentations. They will enjoy the process of researching new topics and developing genuinely valuable insights that will help our target audience, which in turn will help develop our brand and reputation. We are purposefully looking for someone in-house because we believe the level of market, audience and product expertise they will need to be successful can best be gained and maintained by working with our internal experts day-in and day-out.

The Head of Content Marketing will own the content strategy. This means working with various stakeholders within Marketing and across the rest of the business to determine priorities based on company goals (a combination of revenue growth and brand development) and then implementing that strategy. They will want to be the primary writer, but they also have the option to outsource some of the content creation to freelance writers in order to deliver at the scale we need.

The successful candidate will become (if they’re not one already!) an expert in how technology can enable B2C and B2B merchants to achieve revenue growth efficiently and, more specifically, on unified commerce, distributed order management and order orchestration – and they will relish the prospect! They will be excited about the opportunity to share the stories of our amazing customers.

We’re also looking for someone to help us figure out what a great content strategy is in a world of GenAI. How do we make use of the amazing technology while at the same time differentiate and deliver clear value to our audience?

The Head of Content Marketing will be super-organized. They will use product management tools (our preference is Trello) to manage content projects and ensure all stakeholders have visibility and they will work with our digital marketing lead to ensure that once created, content is distributed via the relevant channels and that we optimize performance based on what we learn from the data.

Last, but by no means least, the perfect candidate will help us develop our brand. We sell business software but we sell it to people (obviously!) and the Head of Content will help us deliver our content in a way that resonates with our audience.

Key Relationships

• Campaigns marketing – work closely with our Head of Campaigns to ensure that the content needs of our global and local campaigns are met in a timely and predictable manner.
• Digital marketing – ensure that content assets are optimized for intended channels and jointly identify opportunities for new topics and new formats in order to support pipeline and brand growth.
• Partner team – we work closely with an amazing set of systems integrators (SIs) and software vendors (ISVs) on joint marketing activity. The Head of Content will become close to their counterparts at these companies and work together on content assets as required. They will also recognize that the sales teams that work for our partners are an important source of insights and a distribution channel for our content.
• Sales, including SDRs – our Sales teams speak to prospects and customers daily and so can provide valuable insight to our subject matter. They also rely on our content to be successful so a great relationship with the sales teams in all our regions is essential.
• Product marketing and Content Marketing at OneStock will at times be hard to distinguish because you’ll become so expert on our subject. You will work almost every day with our product marketers to come up with new ideas and refine existing stories.

Profile

The Ideal Candidate:

• 5 years+ as a content writer in a B2B software environment – any of the following would be a significant plus: SaaS, retail technology, scale-up.
• Outstanding written English – probably a native speaker but if not then very close.
• Proven ability to become a genuine subject-matter expert – we’re looking for someone that loves writing as a craft but is also able to contribute to the industry with original thought.
• Experience writing content for a mixed technical and business audience – and the ability to understand the differences.
• Experience in delivering the various types of assets required in a B2B software company – white papers, articles, reports based on primary research (including being able to analyze the data and produce findings), sales collateral and presentation content for webinars and events.
• Highly organized and a ‘completer-finisher’ type.
• Able to set their own agenda and manage their own time, including prioritizing requests from multiple stakeholders.
• Familiarity with digital channels and the requirements this places on content creation.

And As a Bonus

• A second language would be terrific – German, Italian, French or Spanish.
• Familiarity with project management tools such as Trello.

What We Offer

• A competitive compensation package: Fixed salary, performance-based bonuses (individual and collective).
• 25 paid leave.
• Ergonomic equipment: Laptop, dual screen, mouse, headset… everything you need to work comfortably.
• Professional development: A dedicated HR team ensuring the well-being and growth of OneStockers.
• An inclusive company culture that values diversity and encourages every talent to thrive.

Recruitment Process

At OneStock, we value your time and commitment. Our recruitment process is simple:

• Short initial call with the hiring manager to make sure yours and our ambitions are aligned (15 mins).
• Deep-dive hiring manager to evaluate your technical skills and fit for the role and to give you ample opportunity to ask questions on anything you choose (1 hour).
• Presentation to a panel – a modest amount of prep work required (we’re not looking for free consulting!) and then a short presentation to 3 or 4 of your future stakeholders in order to get a sense of how you would approach the role, followed by Q&A by you and us (1hr total).
• Final interview to gauge your potential for growth within the team and company. (30 mins).

We’re waiting for you!

Apply now and be part of the retail transformation!

OneStock is committed to equal opportunity and inclusion. We welcome applications from all backgrounds, regardless of identity, abilities, or experiences. We firmly believe that diversity fuels the most innovative ideas!

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing
• Industries
• Software Development

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