Head of Business Intelligence

Company Description

AbbVie\'s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people\'s lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn, and TikTok.

Job Description

Head of Business Intelligence

• Lead and manage the Business Intelligence Team, made up of Business Analytics, Data Visualisation and Customer Insights
• Reporting to Customer Excellence Director
• Based in Maidenhead (hybrid 3 days per week)
• Comprehensive benefits and bonus package, with excellent career development opportunities at AbbVie

Job Overview

Business Analytics is responsible for delivering insightful analysis which supports the brands with planning, reporting, or performance management. Within the team, Data Visualisation will own and drive strategic oversight of the visualisation of insights across the business. Customer Insights is responsible for providing cost-effective product and therapy area data, market research, and brand team insight generation to drive decision-making.

Market research and insight gathering is undertaken to improve understanding of brand team opportunity areas and issues, and recommend solutions to the brand team. Customer Insights improves decision-making by providing an independent voice that challenges the Brand Team strategy and performance. The role is critical in managing demand across all three areas and ensuring strategic priorities and planning deadlines are met across the business. You will also be key in delivering changes in the Customer Engagement model across the affiliate.

Key Responsibilities

Leadership and Management of the Business Intelligence Team

• Ensure appropriate recruitment, performance management, and development of all direct reports, including team priority and objective setting and resourcing
• Ensure delivery of customer insights support to brand teams / launch teams as per agreed plans and timelines
• Direct support to Affiliate Leadership Team and Business Unit Managers to ensure appropriate customer/business insight support is provided
• Work to optimise Business Intelligence systems and processes to maximize efficiency and effectiveness
• Deliver effective budget management, vendor management, and comply with procurement good practice
• As a member of the Customer Excellence Leadership Team (CELT), contribute to the continued development and success of the Customer Excellence department through leadership of the Business Intelligence Team and by sharing insights and experience within the CELT
• Promote the Business Intelligence function internally within the ALT, Brand Teams, UK Affiliate, and to wider AbbVie as required
• Engage with WE&C and Global to work in partnership and shape above country plans to best meet UK needs
• Develop a positive culture within the Business Intelligence team and wider Customer Excellence division

Compliance

• Manage the Business Intelligence processes for review and approval of market research, ensuring that these arrangements are in line with the Association of British Pharmaceutical Industry (ABPI) standards, the British Healthcare Business Intelligence (BHBIA) guidelines, and European Pharmaceutical Market Research Association (EPhMRA) guidelines
• Provide guidance and leadership to line reports for all activities within the defined scope of the team within agreed timelines and according to company policy & process
• Develop existing SOPs and Policies for Market Research and Internal insight gathering
• Develop training program for Business Intelligence members in collaboration with the Learning department. Ensure completion of required training for self and team to meet compliance requirements

Operational Delivery

• Ensure that the customer insights team contributes to and delivers data acquisition plans and insights as required by the brand teams and defined in the brand plans / launch plans / customer excellence plan
• Ensure the data transformation team develops and delivers an appropriate data strategy to meet the needs of the customer insights team and all relevant business stakeholders, according to priorities defined in brand plans / customer excellence plan
• Ensure that market research is organised and managed in quality research programmes for products and therapy areas
• Ensure relevant business stakeholders are provided with informed analysis and insights on AbbVie, products, therapy areas, and competitors in terms of performance, uptake, related issues, and promotion to proactively recommend appropriate action to help optimize product performance

Qualifications

• Experience of CRM, SFE tools and systems and knowledge of sales force measures and metrics SFA (Salesforce Automation) processes and tools
• Experience within the pharmaceutical sector with a clear understanding of the brand planning cycle, presenting market data, and good working knowledge of the NHS environment
• Management of vendors including experience in working with market research agencies and data suppliers
• Project management expertise with demonstrated success in managing multiple projects and successful matrix working with cross-functional teams
• Excellent verbal and written communication skills
• Highly analytical, with an ability to problem-solve

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, and serving our community. Equal Opportunity Employer/Veterans/Disabled.

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