Head of Brand and Content

Hargreaves Lansdown; Bristol; Hybrid; GBP 50,000 - 90,000; Full time

Job description

Excited to grow your career?

Our purpose is to make it easy for people to save and invest for a better future. We are looking for great people to join us, so please come and invest in YOUR future at Hargreaves Lansdown.

We know that sometimes people can be put off applying for a job if they don't tick every box. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. We’d love to hear from you!

About the role

The Head of Brand and Content is responsible for defining, developing, and executing a comprehensive brand and content strategy to elevate the company’s brand presence and support its business objectives. This role requires a visionary leader with expertise in both creative brand development and content marketing, ensuring consistent messaging across all touchpoints and driving engagement across diverse platforms.

What you’ll be doing

1. Lead the development and execution of the company’s brand strategy.
2. Oversee brand positioning, tone of voice, and visual identity to ensure consistency across all channels.
3. Drive the evolution of the brand to maintain relevance, innovation, and leadership within the industry.
4. Collaborate with the senior leadership team to ensure that brand strategy supports business growth and customer engagement.
5. Develop a comprehensive and innovative content strategy that supports both short-term and long-term business objectives.
6. Lead the creation and management of best-in-class content (digital, video, social, podcast etc.) that drives interest and engagement.
7. Ensure timely and impactful content that supports product launches, campaigns, and other initiatives.
8. Manage content distribution across digital platforms, including websites, social media, blogs, and email campaigns.
9. Build, lead, and mentor a cross-functional team of brand managers, content creators, designers, and marketers to deliver high-impact projects.
10. Collaborate with internal departments to ensure the brand voice and content strategy align across all touchpoints.
11. Implement a culture of agile and nimble content creators, ready to leverage emerging news content and themes to drive interest and awareness in HL.
12. Regularly conduct market research and brand health tracking to continuously assess HL's brand position in the market and make recommendations for ongoing enhancement.
13. Work with data and analytics teams to track the effectiveness of content and brand initiatives, using insights to optimize future campaigns and adjust strategies to enhance brand.
14. Manage budgets, timelines, and resources effectively, ensuring the delivery of campaigns within scope and on schedule.
15. Track performance metrics for brand and content efforts, reporting on ROI and adjusting strategies as needed.

About you

1. Experience in brand management, content strategy with experience in a leadership role.
2. Demonstrated success in building, growing and/or re-launching a brand, as well as creating and executing high-impact content strategies across digital and traditional channels.
3. Strong ability to balance creative vision with data-driven insights.
4. Excellent copywriting, storytelling, and editing skills.
5. Experience managing and mentoring a high-performing team, with a collaborative and empowering leadership style.
6. Ability to work seamlessly with teams across the organization, including marketing, product, PR, Corporate Affairs and customer service.
7. Knowledge of digital marketing, SEO, SEM, and social media platforms.
8. Ability to see the wider market opportunity for HL and identify areas of brand growth.

Interview process

The selection process will incorporate competency-based questions including an assessment of your knowledge and transferable skills. For candidates who progress to the next stage, there will be a presentation or assessment to prepare and an online psychometric assessment.

Working Schedule

This role is based in our Bristol head office, BS1 5HL. This is a permanent full-time role, Monday to Friday. For this role we offer a hybrid flexible working pattern of working in the office and at home.

Why us?

Here at HL, we’re the UK’s number 1 investment platform for private investors, based in Bristol. For more than 40 years we’ve helped investors save time, tax and money on their investments.

To achieve our mission, we believe we have a workplace like no other, with constant learning, dynamic teams, and a great ethos. We're steered by core values that promote service, quality, innovation, and opportunity in everything we do.

What's on offer?

1. Discretionary annual bonus * and annual pay review
2. 25 days * holiday plus bank holidays and 1-day additional Christmas closure
3. Option to purchase an additional 5 days holiday **
4. Flexible working options available, including hybrid working
5. Enhanced parental leave
6. Pension scheme up to 11% employer contribution
7. Income Protection and Life insurance (4 x salary core level of cover)
8. Private medical insurance*
9. Health care cash plans - including optical, dental, and out patient care
10. Health screening programme
11. Help@hand - confidential support including mental health counselling and remote GP
12. Wellhub - unlimited access to fitness provider s and wellness coach sessions
13. Variety of travel to work schemes with bike storage and shower facilities
14. Inhouse barista and deli serving subsidised coffee and sandwiches
15. Two paid volunteering days per year

* dependant on role level

** only available to select during our annual benefits window, in November each year

Hargreaves Lansdown is an inclusive employer that values diversity in its workforce. We encourage applications from all individuals without regard to race, religion, gender, sexual orientation, national origin, disability or age.

This role may also be available on a flexible working or part time basis – please ask the Recruitment & Onboarding team for more information.

Please note, we are unable to provide employment sponsorship to candidates.