HC UKI Retail Media Manager

Unilever Brazil; Kingston upon Thames; On-site; GBP 40,000 - 80,000; Full time

Job description

Job Title: HC UKI Retail Media Manager

Location: Kingston Upon Thames

Job Summary

We are seeking a motivated and experienced Retail Media Manager to develop and implement comprehensive Media strategies for Omnichannel and Pureplay retailers, specifically for Unilever’s Homecare brands: Persil, Surf, Comfort, Domestos, and Cif. The role involves optimising and managing campaigns, driving performance through data-driven decisions, and ensuring strategic alignment with cross-functional teams. Proficiency in Retail Media platforms including Criteo, AMC, and PacVue, along with a proven track record of hands-on Retail Media experience and delivering results, is essential.

Key Responsibilities:

• Develop and implement comprehensive Retail Media strategies across Omnichannel and pureplay retailers for Unilever Homecare brands.

• Create and execute Always-On strategies against key Retail Media KPI’s.

• Implement ASIN prioritisation strategies for efficient budget allocation.

Campaign Management:

• Optimise campaigns across Criteo, Citrus, off-site Retailer campaigns and Amazon Media to meet KPIs (ROAS, New to Brand%, CPC, conversion).

• Utilise automation tools to streamline processes and improve efficiency.

Data-Driven Insights:

• Use advanced analytics including Dunnhumby Sphere, PacVue, AMC to measure campaign performance, provide actionable insights and segment audiences.

Stakeholder Collaboration:

• Collaborate with internal Retail, Marketing, and Media teams for strategic alignment and present key results back to senior stakeholders.

• Manage relationships with Unilever’s external media agency and retail account teams.

Innovation and Testing:

• Be the expert on Retail media, staying on top of Retail Media trends and piloting new ad formats.

• Develop strategies for key retail events (e.g., Prime Day, Black Friday).

Budget Management:

• Responsible for the management and allocation of Retail Media budgets across Omnichannel and Pureplay customers for Always-On, Event, and Innovation campaigns.

• Report on return on investment and performance metrics to the business.

Skills and Qualifications:

• Proven expertise in managing Retail Media advertising campaigns.

• Extensive hands-on experience with Amazon Media campaigns across Search and DSP.

• In-depth knowledge and passion for Retail Media trends and emerging capabilities.

• Proficiency with Amazon Media tools and platforms (e.g., Pacvue, AMC).

• Strong analytical skills with a proven track record in data-driven decision-making.

• Exceptional communication and relationship building skills with the ability to collaborate effectively with internal and external stakeholders.

• Preferred experience in managing agency relationships.

• Creative mindset with the ability to develop effective briefs for both internal and external teams.

• Strong business acumen and commercial awareness, with the ability to identify new opportunities and drive revenue growth.