HC UKI Retail Media Manager

ENGINEERINGUK; Kingston upon Thames; Hybrid; GBP 40,000 - 80,000; Full time

Job description

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Employer: Unilever
Location: Kingston Upon Thames, England, United Kingdom
Salary: Competitive
Closing date: 10 May 2025

Sector: Media and Publishing, Retail and Wholesale
Role: Assistant
Contract Type: Permanent
Hours: Full Time

Job Title: HC UKI Retail Media Manager

Job Summary:
We are seeking a motivated and experienced Retail Media Manager to develop and implement comprehensive Media strategies for Omnichannel and Pureplay retailers, specifically for Unilever's Homecare brands: Persil, Surf, Comfort, Domestos, and Cif. The role involves optimising and managing campaigns, driving performance through data-driven decisions, and ensuring strategic alignment with cross-functional teams. Proficiency in Retail Media platforms including Criteo, AMC, and PacVue, along with a proven track record of hands-on Retail Media experience and delivering results, is essential.

Key Responsibilities

Retail Media Strategy Development:

• Develop and implement comprehensive Retail Media strategies across Omnichannel and Pureplay retailers for Unilever Homecare brands.
• Create and execute Always-On strategies against key Retail Media KPI's.
• Implement ASIN prioritisation strategies for efficient budget allocation.

Campaign Management:

• Optimise campaigns across Criteo, Citrus, off-site Retailer campaigns and Amazon Media to meet KPIs (ROAS, New to Brand%, CPC, conversion).
• Utilise automation tools to streamline processes and improve efficiency.

Data-Driven Insights:

• Use advanced analytics including Dunnhumby Sphere, PacVue, AMC to measure campaign performance, provide actionable insights and segment audiences.

Stakeholder Collaboration:

• Collaborate with internal Retail, Marketing, and Media teams for strategic alignment and present key results back to senior stakeholders.
• Manage relationships with Unilever's external media agency and retail account teams.

Innovation and Testing:

• Be the expert on Retail media, staying on top of Retail Media trends and pilot new ad formats.
• Develop strategies for key retail events (e.g., Prime Day, Black Friday).

Budget Management:

• Responsible for the management and allocation of Retail Media budgets across Omnichannel and Pureplay customers for Always-On, Event, and Innovation campaigns.
• Report on return on investment and performance metrics to the business.

Skills and Qualifications

• Proven expertise in managing Retail Media advertising campaigns.
• Extensive hands-on experience with Amazon Media campaigns across Search and DSP.
• In-depth knowledge and passion for Retail Media trends and emerging capabilities.
• Proficiency with Amazon Media tools and platforms (e.g., Pacvue, AMC).
• Strong analytical skills with a proven track record in data-driven decision-making.
• Exceptional communication and relationship-building skills with the ability to collaborate effectively with internal and external stakeholders.
• Preferred experience in managing agency relationships.
• Creative mindset with the ability to develop effective briefs for both internal and external teams.
• Strong business acumen and commercial awareness, with the ability to identify new opportunities and drive revenue growth.

About Unilever

Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. Unilever has more than 400 brands found in homes around the world, including Dove, Tresemme, Lynx, Lifebuoy, Shea Moisture, Persil, Domestos, Ben & Jerry's, Magnum, Marmite, The Vegetarian Butcher, Graze and Pot Noodle.

Faced with the challenge of climate change and the need for human development, we want to move towards a world where everyone can live well and within the natural limits of the planet. That's why our purpose is 'to make sustainable living commonplace.'

What We Offer

Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, subsidised gym membership, a discounted staff shop and shares. You'll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.

Diversity at Unilever

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

Recruitment Fraud

Cyber criminals advertise fake job adverts with prestigious employers as a way of stealing information or even defrauding individuals out of money. In the most sophisticated cases, they will set up fake websites, which have a similar address to companies like Unilever. They even conduct fake telephone interviews and then offer candidates a role with the proviso they pay a fee for background checks or to cover work visa costs. These types of attacks are becoming more common as more people are looking for employment in the economic climate.

How is Unilever tackling this?
Many of Unilever's recruitment sites publish a warning to candidates about recruitment fraud. The Cyber Security team also proactively scans for signs of people setting up fake Unilever sites and acts to close them down.

What can I do?
If you become aware of potential recruitment fraud, spot fake Unilever recruitment adverts or fake LinkedIn profiles, report them via Una Live Chat. Unilever does not accept responsibility or liability for any candidates who are financially impacted by recruitment fraud. Your vigilance is key!