Growth Marketing Manager

We are hiring at IDGateway for a Growth Marketing Manager to join our growing team in Farnborough!

IDGateway is looking for a hands-on Growth Marketing Manager, who will play a pivotal role in driving the growth and success of the company. We’re particularly interested in candidates with a solid background in B2B SaaS Marketing. Candidates with experience from an agency are also encouraged to apply.

This position requires a strategic and data-driven marketer with a comprehensive understanding of various growth marketing channels, a creative mindset, and a passion for staying ahead of industry trends.

The purpose of the role is to grow the business through customer acquisition and the proliferation of brand advocacy. Specifically, our mission is to drive up the number of employers using our software platforms, increasing subscriber numbers. As a boutique technology business, our primary channels for communication are digital, so we are looking for a SaaS marketing specialist with proven skills in customer acquisition, using SEO, PPC, inbound marketing, social media, and other innovative methods for the marketing of web or app-based services.

This is a very hands-on role, which will require the post-holder to deliver the full spectrum of marketing activity, from working with the Directors at a strategic level to driving all operational activity (e.g. budget management, data gathering and reporting, content creation, and managing our digital channels day-to-day). The role demands a data-driven, highly creative and ambitious person who sets big goals for themselves and others - and takes personal responsibility for the execution of their ideas.

You will be degree-qualified and will have academic or professional qualifications in a marketing or similar discipline. Furthermore, it is likely you will have at least 3 years’ experience in a marketing leadership role (including managing others) and will, during that time, have repeatedly proven your skills.

Here is a little window into our company: IDGateway provides SaaS software solutions which help employers background-check their new employees and keep their workplaces safe from “insider threats”. We operate in a dynamic market whereby the changing security landscape results in changing customer needs – and the need for innovation in our platforms to stay ahead. IDGateway was acquired by Valsoft and now operates under the Aspire Software portfolio. Aspire Software, the operational arm of Valsoft Corp, operates and manages Valsoft’s global portfolio of wholly owned software companies, providing mission-critical solutions across multiple verticals.

The successful candidates can be based anywhere within commutable distance of our office in Farnborough, working in a hybrid work model!

What your day will look like:

Develop and Execute Growth Strategies:

• Collaborate with cross-functional teams to implement comprehensive growth strategies aligned with the company objectives.
• Develop and execute strategies to open the funnel and drive quality leads.
• Implement tactics to expand our reach and engage the target audience.
• Have a thorough and working knowledge of SEO, SEM, social media, and content marketing.

Delivery:

• Being a talented wordsmith, able to create vibrant content and provide copy for blogs, articles and tactical marketing campaigns as and when required.
• Establishing social media followings and building brand advocacy.
• Maintaining and evolving product websites.

Digital Marketing:

• Experience with marketing automation platforms, HubSpot preferred.
• Ability to analyse campaign performance and adjust strategies to maximise ROI.
• Monitor KPIs to adapt where necessary to ensure marketing strategies are delivered.
• Provide regular reports to leadership with a thorough understanding of performance and areas to improve.

Conversion Optimization:

• Ensure a seamless and compelling user experience is delivered through optimization of various marketing funnel touchpoints.
• Collaborate with the design and content teams to provide inputs in creating high-performance landing pages and collateral.

Steer the Marketing Function:

• Be able to own our marketing function. This is a role for someone who can own and steer the marketing function in consultation with the business without the need for continuous guidance and direction.
• We have an opening for a Growth Marketing Manager to join IDGateway, leading one other junior marketeer.

About You:

• At least a Bachelor’s degree in Digital Marketing or a similar related discipline is essential.
• 8+ years Digital Marketing experience, 2+ years experience in Marketing to an International Audience, 2+ years Marketing dept leadership experience.
• Ideally, 3+ years SaaS Software Marketing experience.
• Extensive experience with Hubspot, LinkedIn and other martech tools.
• Proven experience and knowledge of rapid client acquisition in a go-to-market / new product.
• Strong interest in developing and mentoring others.
• Ability to roll up sleeves and make things happen on a limited budget.
• Team player.
• Great attention to detail and planning skills.
• Strong work ethic, organised and focused.
• Exceptional communication skillset.
• Fluent in English, both written and verbal, is essential.
• Legally authorized to work in the UK.

For further information about IDGateway, you can visit our website at www.idgateway.co.uk

We thank all applicants for their interest; however, only those candidates selected for an interview will be contacted.