Group Marketing Manager

INSTITUTE FOR ARTS THERAPY & EDUCATION; London; On-site; GBP 50,000; Part time

Job description

JOB SUMMARY/OVERVIEW OF ROLE:

We are seeking a dynamic and innovative Group Marketing Manager to lead our marketing department and drive our organisation’s growth strategies on behalf of our three sister companies, namely: The Institute for Arts in Therapy and Education (IATE), Trauma Informed Schools UK (TIS UK) and The Centre for Child Mental Health (CCMH).

This leadership role is pivotal for establishing our brand presence in the market, driving customer engagement and expanding market share through targeted marketing initiatives.

The ideal candidate will have a proven track record of developing successful marketing strategies and executing high-impact campaigns across multiple channels. You will be responsible for overseeing the planning, development, and execution of our marketing initiatives, including digital, content, and traditional marketing efforts.

As Group Marketing Manager, you will collaborate closely with other departments to ensure alignment with overall business objectives and maximize our marketing ROI. Your expertise in market research and data analytics will support informed decision-making and optimize our approach to reach potential consumers. We are looking for a visionary who can foster an environment of creativity and innovation.

This is an exciting opportunity to make a significant impact on our brand’s trajectory and contribute to the overall success of the company.

KEY COMPETENCIES:

• Strategic Thinking: Ability to develop and implement long-term marketing strategies, taking into account a wide range of factors across and related to the business.
• Deciding and Initiating Action: Takes initiative and is comfortable working with and giving direction to stakeholders across the business in relation to marketing activity.
• Creativity: Innovative approach to marketing and problem-solving, seeking opportunities for new ideas, approaches and insight.
• Analytical Skills: Strong ability to analyse data and make data-driven decisions to ensure marketing effectiveness.
• Commercial Acumen: Used to managing and owning marketing budgets, demonstrating financial awareness.
• Collaboration: Ability to work effectively with and build strong cross-functional relationships with departments across the Group’s business.

DUTIES AND RESPONSIBILITIES:

• Strategic Planning: Develop and implement a comprehensive marketing and communication strategy that aligns with the Organisation’s strategic growth initiatives and objectives. This includes new core offerings and services, and you will collaborate closely with the Senior Management Team and Operations to align marketing efforts with our business objectives and wider company goals.
• Market Research: Develop and implement ongoing market research and competitive analysis strategies to inform marketing decisions and identify opportunities for growth.
• Campaign Development and Management: Plan, execute, and oversee marketing campaigns across digital, social media, content, and traditional platforms to drive brand awareness and lead generation. Identify opportunities to engage new prospects and build a strong marketing pipeline to ensure a sufficient top of funnel audience. Ensure effective lead nurturing through to strong conversion rates. Expand market share.
• Brand Management and Messaging: Ensure consistent brand messaging, identity and tone of voice across all marketing channels and materials. Your role will focus on the effective communication of our values, propositions and promotion of services to enhance our brand perception across the marketplaces we operate in.
• Content Strategy and Creation: Develop, implement and refine a content strategy to create meaningful and impactful content that drives business success. Collaborate with SMEs and other stakeholders within the business to produce high-quality marketing materials, including blogs, whitepapers and social media posts.
• Digital Marketing: Leading the ongoing development and management of the Organisation’s websites. Develop and oversee comprehensive SEO strategies to enhance online visibility, drive organic traffic and conversions. Develop and manage effective PPC campaigns to maximise ROI and drive targeted traffic. Plan, create, and manage engaging social media content to build brand awareness, encourage community engagement, and drive traffic across all social platforms.
• Budget Planning and Management: Manage marketing budgets, ensuring financial resources are allocated effectively across all Companies to maximise return on investment (ROI).
• Collaboration and Management: Work collaboratively with stakeholders across the organisation to develop and implement marketing strategy, plans and deliverables.
• Performance Analysis: Monitor and report on the effectiveness of marketing initiatives, making data-driven decisions to inform future strategies to improve performance.

QUALIFICATIONS/AFFILIATED REGISTRATIONS:

Education: Bachelor’s Degree in Marketing, CIM qualified.

Experience: Minimum of 7-10 years of experience in marketing, with at least 3 years in a management role. Background in education sector marketing desirable.

Skills: Strong leadership and team management skills, excellent communication and interpersonal skills, proficiency in digital marketing tools and platforms, and a proven track record of designing and implementing B2B and B2C marketing strategies.

SALARY DETAILS/HOURS WORKED:

Hours: 0.6 FTE (22.5 hours per week), based at Divisible Space.

Salary: £50,000 pro rata, equating to £30,000 per annum.

Annual leave: 30 days pro rata, including bank holidays.

HOW TO APPLY:

Please submit a CV and cover letter, detailing your skills and experience by an email via the button below.

At interview, you will be required to demonstrate the impact of your marketing strategies in previous roles and present a strategy for growth for IATE, TIS UK and CCMH.