Group Marketing Manager

Group Marketing Manager

£50-55k

Wolverhampton

Four Squared Recruitment is seeking a Group Marketing Manager to drive brand focus, develop marketing strategies, and oversee digital activities for a leading group of companies. This dynamic role requires expertise in marketing project management, content creation, and collaboration with internal teams and external suppliers to deliver impactful campaigns.

Key Responsibilities

1. Strategic Planning: Develop and execute marketing plans to support group brands and their growth objectives.
2. Content Creation: Lead the creation of compelling content across digital, print, video, and event channels, maintaining alignment with brand guidelines.
3. Performance Analysis: Monitor and report on digital marketing performance, optimizing campaigns based on data-driven insights.
4. Project Coordination: Manage the production of marketing materials and video content in collaboration with internal and external stakeholders.
5. Website & SEO Management: Oversee content updates, SEO optimization, and PPC campaign execution to maximize online visibility.
6. Team Leadership: Manage the group’s graphic design resources to ensure high-quality deliverables.

Required Skills & Experience

1. Degree in Marketing or equivalent experience.
2. Proven experience in digital marketing, content creation, and project management.
3. Strong skills in reporting, analytics, and ROI measurement.
4. Familiarity with website management, SEO, PPC, and marketing platforms.
5. Experience in the manufacturing, engineering, or electronics sectors is highly desirable.
6. Creative, proactive, and able to work independently within a fast-paced environment.
7. Excellent communication and organizational skills, with a willingness to travel between group sites when necessary.

This is a fantastic opportunity for a versatile marketing professional looking to lead impactful campaigns and shape the marketing strategy for a diverse group of businesses.