Graphic Designer Social Media & Digital Marketing

Who We Are

Welcome to Ascot where tradition meets innovation and excitement is the heartbeat of our business. We are a destination for over 500,000 guests each year where passion, elegance, and celebration converge, and it is our team of behind-the-scenes heroes that bring every intricate detail to life.

As one of the world's leading racecourses, Ascot is renowned for its rich heritage spanning over 300 years. But we are not bound by the past; we're driven by the pursuit of excellence in everything we do.

From hosting our flagship event, Royal Ascot, to pioneering sustainable practices, we are committed to building a global lifestyle brand, wrapped around the world-class horse racing we stage.

At Ascot we believe in preserving the beauty of our surroundings and minimizing our ecological footprint. From eco-friendly initiatives to community engagement programs, we strive to make a positive impact on both the environment and the lives of those around us.

What We Are Looking For

We are currently seeking a Graphic Designer to join our creative and vibrant Marketing team, based in our offices at the racecourse in Ascot, Berkshire. Ascot Racecourse, home to the renowned Royal Ascot, is a globally celebrated institution dedicated to delivering world-class horse racing experiences. We are committed to excellence in customer engagement, from thrilling race days to immersive digital interactions. We're looking for a visionary Graphic Designer who can elevate our brand and captivate our audiences on social media, creating unforgettable visual stories that highlight our prestigious events and traditions in a contemporary way.

As the Graphic Designer, you will play a crucial role in shaping Ascot Racecourse's online presence. You will be responsible for creating high-quality, engaging visual assets for social media and broader digital marketing campaigns. Your work will bring the excitement, heritage, and sophistication of Ascot to life, ensuring our brand stands out and resonates across digital platforms. Proficiency in animation and motion graphics is a strong advantage, as we aim to create dynamic and interactive content that captures our audience's attention.

What You’ll Be Doing

Social Media Design

• Design compelling and on-brand assets for social media channels, including graphics, carousels, stories, thumbnails, and short video clips.
• Develop cohesive campaign visuals that drive engagement across platforms including Instagram, Facebook, TikTok, X, Pinterest, and LinkedIn.
• Collaborate with the social media, PR, and content teams to brainstorm and design innovative concepts, visuals, and stories that resonate with a diverse audience and ultimately support the audience growth objectives.
• Monitor industry trends to ensure Ascot's social media content remains fresh, competitive, and visually appealing.

Digital Marketing Support

• Create digital marketing assets for email campaigns, website banners, digital ads, and other online promotions.
• Design assets for seasonal campaigns and events, ensuring visual consistency across digital platforms.
• Work closely with the digital marketing team to ensure all assets align with campaign objectives, brand standards, and performance goals.

Animation & Motion Graphics (Bonus)

• If experienced in animation, design and produce motion graphics for social media and digital marketing that add dynamism and interactivity.
• Conceptualize and create animated graphics for social media stories, ads, and promotional videos, enhancing user engagement through movement and storytelling.

Skills And Experience You Can Bring

• Prior experience in a similar graphic design role focused on social media and digital marketing.
• Strong portfolio showcasing expertise in digital and social media design; experience in the sports or entertainment industry is a plus.
• Exceptional skill within the Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects) is essential. Proficiency with Figma and other design systems is desirable.
• Experience in other animation software is highly desirable as this element of Ascot's content continues to grow.
• Familiarity with current social media trends, best practices, and visual styles.
• Strong typography, layout, and color theory skills, with an eye for detail.
• Excellent communication and collaboration skills, able to take and incorporate feedback effectively.
• Experience using workflow management tools and able to manage rolling plans and multiple deadlines concurrently.
• A keen interest in consumer brands, keeping up with current trends and always looking for the "what else?".
• Working knowledge of and an interest in horse racing or sport is desirable but not essential.

What You Can Expect From Us

• A best-in-class welcome with a tailored induction and racecourse tour, as well as a wide range of training schemes to help with your learning and development.
• Access to a range of wellbeing support for yourself and your family including a dedicated Employee Assistance Programme and Healthcare support app with 24/7 virtual GP access.
• Opportunity to make an impact in our Volunteer week with a day out of the office to support local community and charity partners.
• End of year offices closed (extra 2 days annual leave added to your entitlement).
• Time Off in Lieu (toil) for working weekend race days.
• Clothing and hat hire.
• Complimentary race day entry for friends and family.
• Exclusive discounts in local shops and cafes.
• Exclusive discounts from selected partner brands and suppliers.

And let's not forget, invitations to our monthly social nights as well as annual parties and afternoon teas to celebrate our most special occasions throughout the year.

What Sets Us Apart From The Rest

We take pride in our commitments to make a positive change for now and future generations to come, whether through our Diversity and Inclusion strategy and training programmes, our award-winning Racing To Zero sustainability actions, or our forward-thinking employee benefits including flexible working and menopause policies, as well as health and EAP support access.

We are also proud of our community outreach which includes a volunteering week for all employees to spend time supporting local charities.

Our Diversity and Inclusion Vision

We are committed to ensuring guests from all backgrounds and communities feel welcome at the Racecourse and are working to ensure our internal teams are nurtured within a supportive and inclusive environment. Our mission is to eliminate discrimination and prejudice of any kind at our venue and throughout our business. By educating and implementing meaningful actions across all that we do, we can make certain that Ascot is a place for everyone to enjoy. As an equal opportunities employer, Ascot Racecourse is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join our company.

How To Apply

Applications will close on 31 January 2025. We reserve the right to close this vacancy early should a suitable candidate be identified.

For assistance with your application or should you require an alternative application format, please contact us.