GRADUATE MARKETING EXECUTIVE
CREWE (HYBRID WORKING)
Up to £33,000 + Excellent benefits + Progression + Fast Growing Business
THE OPPORTUNITY:
We're proud to be exclusively supporting a rapidly expanding business based in Crewe who are looking for an experienced Graduate Marketing Executive to join their team. Working on their Salesforce CRM, you'll initially work closely with the Head of Marketing and CRM Consultant to develop the CRM strategy, workflows and data segmentation practices to maximise lead conversion and campaign engagement. If you are a graduate in Business Studies, Marketing, Media, Product Design, Product Management or a related field, and you're looking to start your career in an established and growing business, working in a highly rewarding environment, this opportunity is not to be missed!
THE GRADUATE MARKETING EXECUTIVE ROLE:
- Creating, scheduling and executing targeted email campaigns to drive engagement and acquisition of customers
- Analysing data in the CRM to identify opportunities for automated workflows, personalised marketing and generally improved lead nurturing
- Working closely with the Sales and Marketing team to align CRM activity with other business objectives such as product launches
- Maintaining processes and best practices around data health and integrity, striving for constant improvement in this area
- Ensuring proper segmentation and appropriate automation is used as widely as possible
- Developing reporting and dashboards on Salesforce to monitor performance of campaigns and provide actionable insights
THE PERSON:
- Experience in a Marketing Executive, Digital Marketing Executive, CRM Executive, CRM Assistant, Campaign Manager Executive, Email Marketing Executive or similar role is desirable
- Educated to degree level in Business Studies, Marketing, Media, Product Design, Product Management or a related field
- A basic knowledge of Salesforce is desirable
- Confident to manage, manipulate and segment data
- Experience reporting using Microsoft Excel
- An excellent communicator who is able to build effective relationships internally and externally
TO APPLY:
Please send your CV for the Graduate Marketing Executive via the advertisement for immediate consideration.
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