Global PR & Influencer Manager – Dove Personal Care

Job Title: Global PR & Influencer Manager – Dove Personal Care

Location: London 100VE

Scope: Global

Function: Dove Personal Care – Global Communications

Reports to: Senior PR Manager, Dove

About Dove

Dove is the largest Personal Care brand in Unilever and in recent years it has enjoyed spectacular growth rates. The brand is loved by hundreds of millions of consumers worldwide for both its products and its commitment to Real Beauty. In 2004 Dove launched the Campaign for Real Beauty – a ground-breaking positioning within the world of beauty, which has since inspired women all over the world. Over the years Dove has then launched many globally renowned purpose campaigns as well as iconic products that deliver on Dove’s promise to always deliver superior care; both of which have propelled the brand to its current iconic status. It’s an exciting time to be part of this brand and to accelerate Dove’s growth as it continues to fly even higher around the world.

About the role

This role reports to the Senior PR Manager who is based at 100 Victoria Embankment, London. You are required to be office based 2 days per week at a minimum.

This will be a critical role to the successful launch of Dove’s latest Personal Care innovations – further building the brands beauty credentials via the critical channel of PR/Comms and social influencers.

• The Dove Others Say team is looking for PR & Influencer Marketing experts to drive the ‘Others Say’ vision for its iconic brands. As opposed to ‘Brand Say’ marketing where the speaker is the brand, ‘Others Say’ leverages the voices of others to amplify brand messages to authentically build credibility and trust with its audience to drive business and communications goals. Key delivery pillars include PR and Influencer.
• This is an exciting, varied WL2A manager role for a digital native with a history of delivering social-led campaigns. You thrive on social-first principle thinking, crafting strategies and content that not only engage but also inspire action amongst Dove’s core audiences and communities.
• Critical to this role is a deep understanding of social media and creator marketing and how it can be harnessed across the business.

Responsibilities include

• Design & implement data-led Social-first PR and Creator Marketing strategies – full year and help define the role social and PR will play in the marketing efforts of the brands you work with.
• Creating a yearly global integrated communications plan for our top 5 markets.
• Partnering with the Dove Masterbrand marketing teams on their campaigns by designing specific toolkits, campaign plans and assets.
• Building relationships with and ensuring success in the priority 5 markets.
• Developing the brand statements and keeping them up to date.
• Leading cohesive PR and influencer measurement and reporting at the global level, and developing the tools.
• Risk and Reputation management.
• Running global events / brand experiences that drive mass talkability and shareability across social for the brand.
• Lead agility and always-on hijacking of trends for key markets.
• Support with analysis and measurement of communication effectiveness.
• Drive thought leadership building out briefings, talking points and storytelling for key Dove stakeholders.
• Assist with the management of the team budget.

Who we are looking for

• An independent “doer” - a PR and influencer marketing professional (~6-10 years of experience either agency and/or in-house) that can project manage.
• A beauty crafter & expert in written and visual content that can craft the most compelling stories that will land in editorial and influencer/social – both earned and paid. He/she/they must know what works and does not work for beauty brands in Others Say and have a passion for beauty and beauty marketing.
• A thinker that would build the thinking first with clear outline of the why before shaping the what and running with creation.
• A collaborator/networker who thrives on working with different PR & influencer teams (including agencies) and also marketing specialties (brand, R&D, CMI) to craft the best campaigns, and can engage with several agencies to build plans and content.
• With a strong business mindset focusing on what is needed to drive impact and business results for the brands.
• And a passion for purpose, to help our brands craft or deploy a strong purpose that will capture media’s attention and drive engagement.

Critical success factors

Key skills:

• Strategic thinking combined with creative mindset.
• Brand PR strategy and planning.
• Social Influence strategy and planning.
• Project management end to end.
• Understands earned and paid, social and PR landscape.
• Knows what is needed for Others Say storytelling and can think first, then execute brilliantly.
• Excellent writing skills.
• Visual storytelling skills including ability to manage shoots, craft influencer assets/briefs and share results.
• Passion & expertise in beauty, social trends and polycultural audiences.
• Clear brief builder & relationship manager.
• Stakeholder management.
• Knows how to evaluate external channels including social media.
• Team player & deliverer - and with personal accountability.
• Manage budgets & billing.

Essential experience

• A minimum of 6 years’ experience in external communications, within a large organisation, PR & IM agency or media relations. Experience within the beauty industry preferable.
• Can create and execute the plans and content (visual and written) necessary to succeed in earned and paid storytelling.
• Experience of managing brand PR and influencer campaigns.
• Has managed communications projects and events.
• Has worked in or with a multi-stakeholder environment, and knows how to collaborate to get the job done internally or externally.
• Passionate about brands with purpose and a point of view.