Job Overview
We are seeking a dynamic Global Marketing Director to oversee the execution of core marketing initiatives, ensuring consistent brand messaging across our group companies (BDB and FiveTwoNine) while upholding foundational best practices within our growing team. Working closely with the CMO, who will focus on innovation, thought leadership and FiveTwoNine, this role will be instrumental in driving the team's success through effective case study development, press relations, award submissions, event management, reporting, and scheduling.
Responsibilities
Strategic Execution: Oversee the implementation of core marketing strategies, ensuring alignment with the overall business objectives and the CMO's vision for innovation.
Team Management: Lead and mentor the marketing team, fostering a collaborative and high-performing environment.
Operational Excellence: Establish and maintain efficient operational processes, including budgeting, resource allocation, and reporting.
Thought Leadership: Collaborate with the CMO to develop and execute thought leadership initiatives, positioning the company as an industry expert.
Content Marketing and Public Relations: Oversee the development of compelling case studies, PR, award submissions, and events to enhance brand visibility and drive business development.
Reporting: Develop and deliver comprehensive reports on marketing performance, tracking key metrics and identifying areas for improvement.
Scheduling: Create and manage a centralised marketing calendar, ensuring timely execution of all initiatives.
Brand Consistency: Ensure that all marketing activations accurately reflect the unique voices of BDB and FiveTwoNine, maintaining brand consistency across the group.
Experience
7+ years of experience in B2B marketing, preferably within the Creator Economy or a related field.
Proven track record of leading and managing marketing teams.
Strong understanding of marketing best practices and strategies.
Excellent communication and interpersonal skills.
Ability to work effectively in a fast-paced, collaborative environment.
Entrepreneurial mindset with a passion for driving growth and innovation.
Additional Skills and Competencies
Experience in developing and executing integrated marketing campaigns.
Knowledge of digital marketing channels and tools.
Strong analytical skills and ability to measure marketing effectiveness.
Creative problem-solving and strategic thinking.
Understanding of the global media landscape and how to engage diverse audiences.
By joining our team as the Global Marketing Director, you will have the opportunity to play a pivotal role in shaping our company's future and driving its continued success.