Global Head of Marketing

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Job Description

We are seeking a Global Head of Marketing to join the Global Marketing & Communications team. This role will be pivotal in shaping and executing our global marketing strategy, ensuring alignment with our business objectives, and driving the success of our business growth across the network.

In this role, you’ll:

• Enhance and accelerate business growth through targeting, marketing, lead generation & management, thought leadership and customer engagement strategies globally.
• Build and develop a clear vision and marketing strategies and thought leadership agenda, reaching across all target markets, industries and buying roles to increase brand awareness and positioning globally.
• Marketing automation strategy - automation to deliver increased productivity and effectiveness of overall marketing programs.
• Oversee the marketing department function, teams and resources.
• Create a marketing knowledge management strategy to ensure global content consistency and brand management.
• Plans, directs and communicates the marketing plan to drive clear and powerful messages about our business, our values and strategies to ensure employee engagement.
• Develops and manages integrated marketing and advertising campaigns to drive a comprehensive networking, relationship and partnership building agenda.
• Conduct thorough market research and competitive analysis to identify demand, competition and growth opportunities and to inform and adjust strategies accordingly.
• Lead, mentor and inspire a high-performing global marketing and product marketing team, fostering a culture of collaboration and excellence.
• Establish key performance indicators (KPIs) to measure the success of marketing initiatives and drive continuous improvement.
• Manage the global marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Serve as a member of global marketing leadership team, setting strategy for more aligned global-regional and country marketing approaches. Collaborate with colleagues across regions to identify synergies.
• Serve as leader of global country leadership engagement and marketing activation initiative, ensuring consistent processes and disciplines followed by campaign managers and regional, sub-regional and country marketing.
• Ensure execution of global initiatives including, but not limited to, emerging market best practices, thought leadership strategies, PR/event best practices, etc.
• Engage with global business unit and select global sector leaders in developing high-impact, cost-efficient processes & tools to achieve new & existing customer growth targets.
• Develop strategy for demand generation programs including to go to market strategy and implementation.
• Evaluates, updates and maintains the marketing technology stack and adoption.
• Network to develop relationships within broader organization and external partners in support of global sales and leads generation efforts.
• Identifies audience, customer profiles and journeys, product and service packaging and pricing.

Qualifications

• Bachelor's degree in communications, marketing, journalism, or a related field.
• At least 8-10 years of experience in communications, public relations, or a similar role, preferably in the media, advertising industry.
• Proven track record of developing and executing successful communication strategies and campaigns for complex and diverse organizations and audiences.
• Excellent negotiation, persuasion, and presentation skills, with the ability to communicate effectively with senior executives, partners, and clients.
• Strong knowledge and understanding of the media, advertising landscape, trends, and opportunities.
• Exceptional writing, editing, and storytelling skills, with a keen eye for detail and accuracy.
• Creative, innovative, and strategic thinker, with a passion for collaboration and innovation.
• Ability to work under pressure, manage multiple projects and deadlines, and adapt to changing priorities and demands.
• A solution-focused, proactive approach to challenges with the ability to prioritize, escalate issues, use initiative, and perform in fast-paced and fluid environments.

About Us

We're proud of our roots.

From our humble beginnings as a print shop in London, to our position today as a global leader in Marketing and Communications services. Our business is built on a strong heritage, great relationships and a talented team.

Today we have one purpose, to create value for our clients by working smarter with fewer resources, enhancing efficiencies, improving their customer's experience and strengthening their brand reputation.

Our clients and their customers have always been at the heart of everything we do. Our long-term partnerships, great relationships and exceptional employees have been the driving force behind our success.