Global Head of Brand and Digital Marketing

Kinetica UK Ltd; United Kingdom; On-site; GBP 60,000 - 100,000; Full time

Job description

Global Head of Brand and Digital Marketing

They are a rapidly growing, dynamic Private Equity-backed organisation, specialising in high-performance beauty and personal care products. They are dedicated to delivering innovative, top-quality products that resonate with beauty enthusiasts worldwide. Their brand is trusted by celebrities, influencers, and everyday consumers alike, offering high-performance formulas crafted with the finest ingredients.

They are seeking a strategic, forward-thinking, and results-driven Global Head of Brand & Digital Marketing to oversee their global marketing initiatives. This role requires a combination of creative vision and analytical expertise to enhance brand awareness, drive engagement, and achieve commercial success across various channels. You will collaborate closely with cross-functional teams to design and implement high-impact marketing strategies that fuel growth across both digital and retail markets.

Responsibilities

Brand Marketing & Strategy

• Lead and inspire marketing and creative teams to develop compelling brand campaigns that strengthen market presence and support business objectives.
• Work with product development teams to establish clear brand positioning and ensure new product launches align with customer needs and trends.
• Oversee brand messaging, ensuring consistency across all marketing channels, including influencer collaborations, social media, and advertising campaigns.
• Drive successful product launches by developing innovative marketing strategies to increase brand awareness, engagement, and sales.
• Manage brand activations within new and existing markets, ensuring seamless integration into local retail landscapes.
• Monitor marketing performance, providing insights and strategic recommendations to optimise future campaigns.
• Oversee marketing budgets, ensuring effective allocation of resources to maximise return on investment.
• Stay up to date with industry developments, consumer behaviour, and emerging trends to maintain a competitive edge.
• Lead, mentor, and develop a high-performing marketing team, fostering a culture of creativity, collaboration, and innovation.
• Oversee the execution of digital marketing initiatives, ensuring they are aligned with broader brand strategies.
• Continuously assess digital trends, platforms, and new technologies to enhance brand visibility and engagement.
• Ensure consistency in brand voice and messaging across digital platforms, optimising content for maximum impact.
• Develop and refine digital strategies to improve conversion rates, including refining advertising campaigns, email marketing, and SEO initiatives.
• Support website development teams in maintaining and optimising brand websites, ensuring they serve as best-in-class digital experiences.

Experience Requirements

• Bachelor’s degree in marketing, communications, business, or a related field (Master’s degree is a plus).
• Prior experience in brand and digital marketing, with a proven track record of executing successful campaigns.
• Prior experience leading and developing marketing teams within a fast-paced environment.
• Strong analytical skills, with the ability to interpret data and make informed strategic decisions.
• A creative thinker who can balance brand storytelling with performance-driven marketing techniques.
• Excellent attention to detail, organisational skills, and ability to manage multiple projects simultaneously.
• Experience working within international markets, including North America, EMEA, and APAC.
• A passion for the beauty industry, with a thorough understanding of the competitive landscape.

To speak with one of our consultants about this position please ‘Apply Now’.

Job Reference: GhoBaDMDP25
Sector: Beauty & Wellness
Role: Marketing & Advertising
Market: Beauty