Global Data & Analytics Engagement Manager

Global Data & Analytics Engagement Manager

EssenceMediacom – Worldwide, London

EssenceMediacom is GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. It has disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions.

Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics, and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks, and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.

Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning.’ We aim to ensure our people fulfil their potential by investing in their whole-person wellbeing, careers, and capabilities, which in turn helps grow our clients’ businesses.

EssenceMediacom, with 10,000 people across 120 offices in 96 markets, is one of the world’s leading communications specialists, with billings of more than US$21 billion (Source: COMvergence, 2021). Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Mars, NBC Universal, Richemont, and Sony.

Reports to: Global Data & Analytics Director

The Role

The Global Data & Analytics Engagement Manager covers two major areas:

1. Global Marketing/ Media Mix Modeling (MMM) Program Manager within WPP. This includes coordinating within scoped market teams across US, LATAM, APAC, Europe and all segments, ensuring adherence to established processes, and driving the timely delivery of high-quality data for analysis and decision-making. This role is crucial for delivering our brilliant basics and making sure we have a critical tool that allows us to make data informed decisions when it comes to media $ planning and optimization.
2. Driving data provision and engagement for mAllocate, our brand budgeting tool, across our 70 markets. This includes working with tool experts and supporting them in the yearly calibration process by being the person who is connected to our people on the ground.

Accountabilities

MMM Program Manager

• Oversee the end-to-end execution of the global MMM program, ensuring timely delivery and adherence to the process.
• Maintain and help to evolve the standardized processes and documentation for data collection and quality control.
• Collaborate with market teams across all segments to ensure their engagement e.g. via weekly stand-ups, be the point of escalation or if needed hands-on support.
• Collaborate with the MMM product team to identify and implement improvements to the process based on market feedback.

mAllocate Data Provision and Engagement:

• Lead the engagement with 70+ markets to ensure timely and accurate data provision for mAllocate, our brand budgeting tool.
• Support in delivering training programs to market teams on mAllocate usage, data requirements, and best practices.
• Provide ongoing support to market teams, addressing their questions and resolving any data-related challenges.
• Collaborate with the mAllocate product team to identify and implement improvements to the tool based on market feedback.

Personal Attributes

• Strong stakeholder management skills, with the ability to build relationships and influence across different cultures and geographies.
• Analytical and strong problem-solving skills.
• Excellent project management and organizational skills.
• Ability to work independently and as part of a team.
• Significant and related experience.
• SCRUM/ Agile working skills will be helpful.
• Bachelor’s degree preferred.

About GroupM

GroupM is the leading global media investment management operation serving as the parent company to WPP media agencies including Mindshare, Wavemaker, EssenceMediaCom, and each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivalled marketplace advantage to its clients, stakeholders and people.

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.