Global Brand Photography Lead - Sweaty Betty

Current employees, please apply in Workday.

We burst onto the scene as the OGs of female-first activewear back in 1998. And since then, we've been on a global mission to empower women through fitness and beyond.

By uniting a global community of women - our sisterhood - together we encourage one another to embrace our bodies and everything we can do with them. Our sisterhood treats every day like it's made for moving, and we're always pushing to do better too.

Like using responsibly sourced materials, launching our first-ever FemTech collection - designed to keep you moving through menstruation, maternity and menopause - and supporting girls from all backgrounds to get into sport through our Sweaty Betty Foundation.

This is an exciting opportunity to join us as Global Brand Photography Lead, as we continue our mission to empower women through fitness and beyond by supporting the Head of Studio during a transition of studio change. Focusing on both content elevation and the fine-tuning of production and creative processes, you will be a driving force and proactive leader in the delivery of inspiring, creative, and efficiently produced product and brand photography!

KEY DELIVERABLES:

• Lead alongside Head of Studio Production, the Brand identity Refresh through all Photography outputs.
• Support Head of Studio Production in setting up our new in-house Sweaty Betty London Key City Studio in Kings Cross for excellence.
• Refresh & elevate e-commerce photography set up, equipment & lighting, in line with newly outlined creative identity.
• Create and develop strong still life creative content capabilities in house.
• Review photography processes and implement new ways of working, delivering tangible uplift in shoot capacity with the support of industry tools.
• Shooting creative, look book and on-location creative content shoots to sit alongside campaign photography, leading shoots, marking up and signing off high-quality assets to be utilized across global channels.
• Lead e-commerce and creative content shoots (look & feel) for wider Wolverine brands, on request.
• Support Head of Studio Production in product video & in-house motion implementation.

RESPONSIBILITIES CREATIVE DIRECTION:

• Working alongside Head of Studio, Design Lead and VP Marketing to develop seasonal Art Direction and shoot specific briefs.
• Leading execution of creative briefs and collaborating with Design Lead for Art Direction for studio and on-location content creation - both ecommerce and creative photography needs (Model, Still life & Motion).
• To shoot and/or art direct in collaboration with Design Lead, all in-house studio creative shoots, on-location supportive content shoots and lookbooks.
• Works with the Head of Studio and Brand Style Editor on regular model casting, review & feedback - for ecommerce, creative and external brand briefs, keeping a continuous pool of diverse model talent.
• Collaborate with wider business stakeholders on performance marketing and social specific creative briefs. Maintaining consistent brand vision and art direction.
• Opportunity to work on performance marketing content briefs and execution, and in future ecommerce product video innovation.

ECOMMERCE:

• To own and be accountable for the end-to-end image capture process, responsible for providing high quality and consistent finish - For both Ecommerce and Creative brand assets.
• Being efficiently driven, implementing a capture process to support daily KPIs and future volumes.
• Support the daily asset QA process ensuring image perfection pre 'Go Live' (Inc pre & post shoot requirements), working closely with the Lead Retouch and Post Production Manager on direction of image finish.
• Line manages and trains FTC photographer, as well as freelance photographers and digi's (when required).
• Overseeing the output of all product photography (Stills & Model), developing, and training the shoot teams and leading daily art direction.
• Photographer on e-com shoots. Overseeing as Art Director and team support on off-set days.
• Owns all technical guides and model boards - Leading photography direction for any new approved models, working in collaboration with Lead Retouch.
• Owns all equipment management and maintenance, keeping ahead with new technology to support content innovation and future studio plans.
• Responsible for keeping a strong pool of high calibre freelance talent. Suitable for creative model photography needs at all.

Our DEI Commitment

We are working to create a culture and team that represents our mission of empowerment. We want to celebrate our diversity, embody inclusion and create an equitable business. This means doing more and working harder to make the long-lasting changes necessary. We care about our people, our community and world.

We want to stand up for what we believe in and give our people a platform to use their voice. To actively listen and learn from what they have to say. This involves focusing on learning, development, and progression across the business. Being clear on the responsibilities we hold each other and to our community. It also means being committed to equal employment opportunities. Ensuring we consider ALL applicants for jobs and working harder to make our job advertising more inclusive.

Our DEI mission is "to embed diversity, equity and inclusion at the heart of our business. To create a culture of belonging that empowers everyone to be their best authentic self. We commit to celebrating different perspectives and to continuously learning, developing and challenging ourselves and our partners."

We know we're on a journey. And far from perfect. But we want to be a part of the solution to the problem. It might not be comfortable or straightforward. But if we weren't up for doing the hard work and breaking the mould, we wouldn't be Sweaty Betty. We are committed to working across our business and with our DEI committee & DEI Collective to be champions, allies and inclusive, always. Because when we say all, we mean it.