Global Account Director, CPG

Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.

The Global Agency & Accounts Team (GA&A) is a strategic and consultative partner to the largest advertisers and agencies in the world, helping them to develop TikTok solutions that build businesses and brands across our integrated suite of products.

We have an opening for a client-facing, customer service, detail-oriented Global Account Director to be based in London who will lead the global relationship with our largest CPG client. We are looking for a strategic director with media experience that will work hand in hand with TikTok's sales teams around the globe. The Account Director will be a crucial member of a growing team that will support the Global Accounts Team in meeting its objectives and providing best in class account management and customer service to clients, both internal and external. This role is responsible for partnering with the Global Accounts and Local (country) Sales teams to fuel revenue growth, build global infrastructure, manage the successful implementation of contracts, legal clearances, financial and strategic incentives and use data and analytics to build consultative solutions for our largest global brand partners, and opportunity map growth areas for our business. The Account Director will establish and strengthen key regional and local client relationships with a focus on supporting revenue, advertiser education & internal sales team satisfaction. Success in this position requires a focus on client service, the ability to thrive in a dynamic work environment, and the ability to provide custom solutions for advertisers and internal cross-functional teams.

Responsibilities

1. Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the global accounts and local sales team.
2. Serve as external product consultant educating clients and agencies on product solutions and best practices.
3. Work and collaborate with diverse group of internal cross-functional teams across the Consumer, Content, Product and Revenue business units to drive organizational KPIs.
4. Proactively lead product update discussions, educate global brands on TikTok’s new and existing products, and advise on best practices to drive incremental business opportunities.
5. Global Reporting & Analysis: On-going deal management and fulfilment analysis of spend, seasonality, bonus allocations and fulfillment, market participation and saturation.
6. Optimization Analysis: Internal – Product Suite, Rates, Seasonality, Campaign volume, Creative Production. External – Market, category and product engagement, best practices and innovation tracking, casework sharing.
7. Cross-Brand Sharing: Ensures learnings and innovation shared across the accounts and global network shared internally and across function.
8. Analyze account performance data to offer clients data-driven business insights and at the same time, use those insights to improve our account and advertising offerings.
9. Collect and share marketplace feedback and guide our account strategy.
10. Support and work with the regional and in-country sales team on pre-sale research and pitch process and collateral.

Qualifications

Minimum Qualifications

• Experience in account management/client services roles in digital marketing.
• Experience managing CPG advertisers with a deep understanding of their business and media challenges.
• Excellent collaboration skills with global experience operating at global networks in previous roles and deep understanding of nuances by countries and cultures.
• Ability to analyze data and identify insights to assess business performance and a proactive attitude with excellent project management, organizational, and analytical skills.
• Strong verbal and written communication skills, ability to effectively translate technical language to non-technical stakeholders and a high attention to detail and organisation.
• Experience with ad verification partners (IAS, DV, DAR, MOAT).

Preferred Qualifications:

• Self-starter, a fast learner who has critical thinking.
• Working knowledge of Microsoft Office: PowerPoint, Excel, and Word. Keynote knowledge is a plus.
• Have a passion for TikTok!

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.