General Manager / Financial Controller

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CV Bay Ltd
United Kingdom
GBP 60,000 - 70,000
Be among the first applicants.
5 days ago
Job description

General Manager Premium Food & Beverage Brand

Salary: GBP60,000 - GBP70,000 DOE

Location: Site–based in Herefordshire (Office, Factory & Warehouse)


About the Business:

This is a unique opportunity to join an exciting, founder–led, premium food & drink brand rooted in British farming, craftsmanship, and sustainability. With a product range stocked in retailers across the UK, the business is now entering an exciting phase of growth and operational scale–up. They produce their products in–house from raw ingredients to final packaging and are committed to maintaining exceptional quality and brand integrity as they grow.


The Role:

We are looking for a commercially minded General Manager with strong financial acumen and leadership experience in the FMCG or food & drink space. You will take full ownership of the day–to–day running of the business, overseeing operations, finance, compliance, and team performance while helping shape the future direction.

This is a hands–on, high–impact role perfect for someone who thrives in a fast–paced, founder–led environment where no two days are the same.


Key Responsibilities:

  1. Lead the full operational, financial, and compliance agenda for the business
  2. Oversee daily site activities across office, production, and warehouse
  3. Manage budgeting, forecasting, reporting, and cost control with full P&L responsibility
  4. Ensure compliance with food safety, health & safety, and company policies
  5. Drive efficiency improvements across the supply chain and operations
  6. Act as the operational partner to the founder’s commercial vision
  7. Support retail readiness and ongoing supply to major supermarkets
  8. Lead and inspire a growing team, shaping a strong and accountable culture

What We’re Looking For:

  1. Experience as a General Manager, Head of Ops, or Finance Director in an FMCG or food business
  2. Strong financial foundation ideally a qualified accountant or someone with demonstrable P&L ownership
  3. Highly capable in both strategic planning and hands–on delivery
  4. Background in production, logistics, food, and drinks products is a real advantage
  5. Experience scaling up operations and implementing structure/processes
  6. A confident communicator and decision–maker with excellent organisational skills
  7. Someone who thrives in a dynamic, founder–led business with a strong purpose

Why Apply?

  1. Join a fast–growing, values–led brand at a pivotal point in its journey
  2. Influence strategy and growth from the ground up
  3. Own and shape a diverse, impactful leadership role
  4. Be part of a passionate, purpose–driven team in a beautiful rural setting

Interested?

If you are a commercially savvy operator with a head for numbers and a passion for quality, we would love to hear from you. Apply today for a confidential conversation.

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