General Manager – Agricultural Retail - Cheshire - £70,000 DOE + Bonus

General Manager – Agricultural Retail
General Manager – Agricultural Retail - Cheshire - £70,000 DOE + Bonus

The Job:
An exceptional opportunity has arisen for an experienced and driven General Manager to join a highly respected agricultural retail business based in Cheshire. With a long-standing reputation for quality products and outstanding customer service, the company supplies a wide range of farming, equestrian, and rural goods to a loyal and expanding customer base.
As General Manager, you will take full responsibility for the day-to-day and strategic leadership of the business. This role demands an individual with strong commercial acumen, exceptional leadership ability, and a solid understanding of the agricultural retail sector—ideally with experience at competitors such as Mole Valley Farmers, Wynnstay, or Ritters.
You will oversee operations, manage budgets, develop and support your team, and be a key player in the business’s continued growth and success.

The Company:
We are working with a well-established and respected agricultural retailer based in the heart of Cheshire. This family-run business has built a strong reputation for providing high-quality farming and equestrian products, alongside exceptional customer service. Serving both trade and retail customers, the company supplies a wide range of animal feeds, farming supplies, country clothing and more.
With a friendly, knowledgeable team and a loyal customer base, this is a fantastic opportunity to join a business that combines traditional values with a modern, customer-focused approach. If you’re passionate about agriculture, rural life, or countryside retail, this could be the perfect next step in your career.

The Candidate:

1. Proven experience in a senior management role within agricultural retail
2. Strong commercial and strategic thinking, with a results-driven mindset
3. Excellent understanding of agricultural products and services
4. Inspirational leader with the ability to develop and motivate a diverse team
5. Financially astute with hands-on experience managing budgets and KPIs
6. Customer-focused, with a passion for delivering excellence in service
7. Strong communication, negotiation, and problem-solving skills
8. Familiarity with competitor operations (e.g., Mole Valley Farmers, Wynnstay, Ritters) is highly desirable

The Package:
- £70,000 per annum
- Bonus Scheme
- Excellent career progression opportunities within a stable and growing business
- A supportive and forward-thinking working environment

Please email your CV to Megan Davies, Senior Delivery Recruitment Consultant, MDavies@agriRS.co.uk.