General Manager

An exciting opportunity awaits an ambitious and commercially savvy leader to take the reins as General Manager of one of London’s most premium fitness destinations. With a mission to deliver world-class training, service excellence, and a community-first environment, this role is perfect for a results-driven operator who thrives in dynamic, high-performance environments.

As General Manager, you will lead all aspects of the club’s operations—from team leadership and member experience to financial management and business development. You will be instrumental in shaping the culture, driving standards, and ensuring that every touchpoint reflects the club’s premium positioning.

The Role...

● Salary: £60,000

● Working Hours: Full-time, flexible across weekdays and some weekends

● Amazing working perks including access to the gym and all its facilities

● Leave: 25 Days per annum.

● Management experience within premium fitness, hospitality, or leisure required

Reporting to: The Managing Director

Responsibilities:

1. Team Leadership & People Management

• Recruit, onboard, train, and lead a high-performing team across all departments.
• Create and maintain a positive, professional, and safe work environment.
• Set clear expectations, conduct performance reviews, and manage development plans.
• Establish strong team culture and accountability, supported by clear communication and regular team meetings.

2. Member Experience & Community Building

• Regularly engage with members to gather feedback, resolve concerns, and build strong relationships.
• Ensure a consistently exceptional member experience, rooted in customer service, community, and quality.
• Lead a culture of hospitality where every guest feels welcomed, supported, and inspired.

3. Operational Excellence

• Oversee all daily club operations including front of house, fitness floor, maintenance, and housekeeping.
• Implement and continually refine internal processes and systems to maximise operational efficiency.
• Ensure full compliance with health and safety regulations, including daily and weekly checks and documentation.
• Lead on scheduling, rotas, and staffing plans to optimise resource utilisation and service coverage.

4. Financial Management & Reporting

• Manage all financial aspects of the club including forecasting, budgeting, cash flow, and cost control.
• Own and monitor the P&L, ensuring profitability targets are met and exceeded.
• Conduct regular performance analysis and reporting, recommending and initiating corrective actions where needed.
• Ensure tight control of accounts payables and manage supplier relationships effectively.

5. Sales & Business Development

• Drive membership sales strategy across individual and corporate channels.
• Set and oversee sales targets, commission structures, and incentive plans for the team.
• Collaborate with the marketing team to align campaigns with local and seasonal growth opportunities.
• Identify new opportunities for growth through partnerships, events, and community outreach.

6. Quality Assurance & Process Improvement

• Analyse trends and customer feedback to proactively improve systems, workflows, and touch points.
• Monitor service standards, identify gaps, and take action to enhance delivery across all departments.
• Champion operational innovation by regularly reviewing processes for scalability and effectiveness.

The Person:

• 5+ years of experience in senior operations or general management within a high-end fitness, hospitality, or wellness setting
• Proven track record of leading large, diverse teams to deliver strong commercial and service outcomes
• Strong understanding of fitness and lifestyle trends, with a passion for elevating customer experience
• Commercially astute with excellent budgeting, reporting, and financial control capabilities
• Exceptional leadership, interpersonal, and communication skills
• Highly organised, proactive, and comfortable managing multiple priorities in a fast-paced environment
• Entrepreneurial mindset with a desire to build, scale, and leave a lasting legacy.

Success Metrics:

• Delivery of consistent and profitable financial results across revenue streams
• Achievement of membership acquisition, retention, and satisfaction KPIs
• High levels of team performance, engagement, and staff retention
• Smooth, efficient club operations with full compliance and service excellence
• Creation of a strong, inclusive, and positive club culture that reflects brand values