Gaming Account Director

Hybrid

Agency : Havas Media Group

Job Description Summary : Additionally, you will support the Client Partner in the development and roll out of account guidelines and processes to ensure that the account runs smoothly and work closely with the activation team to ensure plans move efficiently from planning into activation stage, providing a holistic view on how campaigns are to be activated across multiple markets.

Job Description :

Role: Account Director

Havas Entertainment is a media agency designed exclusively for clients who live in culture – think Gaming, Arts, Film, TV, Toys and Fashion. From Puma to Playmobil, Beats to Bumble, Rémy Cognac to Cointreau, Bethesda to Square Enix, UKTV to Universal Music, the list is impressive and it’s growing. We’ve won our last 4 back-to-back pitches, and we need to hire at every level – strategy, creative strategy, business directors, account directors, account managers and account executives in planning and all levels in our creative solutions team too.

We are here to rewrite the rules of entertainment & create meaningful moments in culture.

Do you want to challenge the status quo? Do you think there’s a better way that defies the tired, outdated conventions you see from most of today’s media agencies? Do you have an appetite to do the type of work that gets more shared, more talked about, more noticed? If yes, then we are for you.

A bit about you…

We want people who feel a passion for this industry, who are naturally curious, who live and breathe culture & gaming. We want fresh opinions and ideas. Thinking that challenges the status quo and that leads to innovation. Your background could be media planning, or you might want to make a jump from advertising, social or even something outside our industry. Our philosophy here is to hire for attitude, train for skill. If you’ve got the qualifications great. If you’ve got the passion even better.

If any of this sounds like you. If you want to create solutions that unify advertising, PR, social, experiences and media. If you want to create cultural impact far greater than the sum of the individual parts, then please get in touch.

Account Director

Our focus is on the strategy, planning and implementation of both upper and lower funnel activity, designed to raise awareness and drive consideration of the brand in-market, flexing according to market stage and local market nuances. Working with the client as a central function across all their game releases, means that multiple campaigns can be briefed into the team at any one time, therefore, the focus of the AD role will be on ensuring the smooth running of the team. This will be achieved by supporting the Business Director in identifying ways to streamline workflows, produce clear and well-supported media recommendations, and identifying ways to improve the overall QA process of the work output, as well as being a senior level client-facing support on the account.

Additionally, you will support the Client Partner in the development and roll out of account guidelines and processes to ensure that the account runs smoothly and work closely with the activation team to ensure plans move efficiently from planning into activation stage, providing a holistic view on how campaigns are to be activated across multiple markets.

International experience is a plus but not a requirement if you are keen to learn. The position requires a minimum of 4+ years working within a media agency environment and preferably with gaming industry knowledge. We need an enthusiastic and pro-active candidate who is accustomed to the pressures and quick turnarounds of key account handling across all media. The candidate should showcase specific skills and experience relating to digital buying and planning.

Experience in managing social media campaigns, and familiarity with insight tools such as GWI, Similarweb, YouGov, etc. would be beneficial as would implementation and optimisation within the digital self-service platforms (Facebook Business Manager/ Google AdWords, etc). All-rounders who can have well-informed client conversations; channel neutrality and brand, performance, [content] skillsets geared towards the needs of the clients. A focus on the discipline of media experiences with accountability into the Business Director/Client Partner.

This person should be curious about the worlds of business, marketing, comms, gaming and media. They should be constantly pushing for the highest standard of thinking and delivery for clients. They must be equally passionate about the value that a media experience can bring to a client’s business and are training their teams. Their general channel knowledge is always on point.

They should be able to:

• Identify & define target audience(s) built out GWI or other audience tools.
• Lead on budget allocation across channels based on audience and objective.
• Build out a media recommendation based on the clients brief & strategy.
• Delivery of overall schematic and articulation of how channels work together.
• Build a measurement framework including KPIs in conjunction with specialists.
• Create the brief (inc. supporting material) and work out how best to share with relevant internal specialist teams.
• Work with Account Managers and/or Account Executives to act as quality control on detailed plan recommendations to ensure that they deliver against the overall strategy.
• Support specialist teams with insights and recommendations for in-flight optimisation.
• Provide insightful post campaign evaluations.

In addition to this you will be expected to:

• Be highly visible to clients regarding strategy & planning discussions.
• Management and development of direct reports.
• Work closely with data and strategy communities to ensure that we continue to evolve the media experience that we deliver to clients.
• Work collaboratively with the client leadership team to drive overall strategic relationship with client.
• Build relationships with creative / content stakeholders to ensure that content is optimised to the recommendation.
• Build relationships with key media owners to help evolve recommendations and stay on top of industry developments.
• Lead by example, as a senior member of the agency your behaviour sets the tone for the rest of your team.
• Contribute to new business efforts.
• Make sure that our best work is entered into industry awards.
• Keep on top of the latest thinking on how media works.
• Manage a team of 2 including 1 x AMs and 1 x AEs but working within a wider team of including a BD, another AD, AM, AE.

Due to the nature of our agency and business, the candidate must have good communication skills; able to multi-task to an exceptional level; good organisational skills and understand that a high level of service to our clients is expected. An additional benefit would be experience in the entertainment industries and/or a passion for entertainment, gaming especially.

Other Information

• Office hours are 9.15am – 5.30pm Monday to Friday.
• 25 days holiday per annum.
• 4 days mental health allowance.
• Full training will be provided once evaluation of skill set has been undertaken.
• Hybrid Working (3 days a week in the office).

Finally,

The gaming industry is one of the most forward-thinking around and is still growing rapidly. All the clients are enthusiastic, talented people that are enjoyable to work with; recognise the time and effort we put into our standard of service and treat us as part of their team. As the industry is young and creative, so are the staff and that makes our job dynamic, involved and pioneering.

Havas Entertainment represents a similar approach. We are highly motivated, empowered and creative. Due to this we are a company of enthusiasts within the entertainment business that truly enjoy the work we do and the company we work for. This opportunity allows for the individual not only to be involved media innovation across all sectors and platforms but to work with one of the most innovative and fast-moving industries there is.

Target’s acquisition by the Havas Media Group has meant that alongside our entertainment specialism we now have considerable group scale to bolster our profile in the market. We now have a new home in the brand new HKX headquarters in Pancras Sq. (Kings Cross) and can offer the full spectrum of learning, campus training and facilities that come with this.

Contract Type : Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.