Freelance PR + VIP Manager

Job Overview:

You will be responsible for developing and implementing our global PR strategy. You will deliver an effective PR strategy for both @jadedlondon and @jaded_man. This is a dynamic role which requires excellent, established relations with key press and VIPs relevant to the fashion industry, a strategic approach to outreach and engaging our current press contacts and VIP community as well as driving important new relations. A combination of excellent interpersonal skills, creativity, proactiveness, a strong understanding of market trends, and competitive brand activations is essential.

Responsibilities and Duties:

• Develop and execute comprehensive public relations strategies and campaigns that tie into the business calendar.
• Build and maintain relationships with key media contacts, VIPs, stylists, and agents.
• Write and distribute press releases, lookbooks, and other PR materials.
• Bring an established network of media journalists, media contacts, stylists, and industry peers.
• Develop and maintain the company’s PR calendar and media list.
• Work closely with the marketing and creative teams to align PR efforts with broader marketing strategies and content plans.
• Drive and coordinate features, media/press inquiries, and interviews.
• Monitor media coverage and provide regular reports and analysis.
• Be responsible for VIP guestlist for brand events and activations.
• Monitor industry trends and competitor activities to inform PR strategies.
• Manage and host in-house staying appointments.
• Act as a brand ambassador, representing Jaded at industry events and networking opportunities.
• Manage crisis communication and develop contingency plans.

Minimum Requirements:

• An extensive network within the Gen-Z sector, including direct connections and relationships with senior media across fashion, consumer/lifestyle, news editors, as well as stylists, photographers, influencers, and models.
• Considerable experience with a proven track record of running PR in-house within fashion/lifestyle brands in the UK, with a focus on the Gen-Z audience.
• A degree in Business, Fashion, Communications, Marketing, or Journalism, or equivalent professional experience.
• Strong interest in fashion, music, and consumer trends.
• A proactive, hands-on attitude, with strong organizational skills and the ability to work on multiple projects simultaneously.
• Confident in networking and being proactive/thinking outside of the box to secure press placements.
• Keen attention to detail and results orientation.
• Creative and agile thinking, comfortable operating in a fast-paced environment.
• Excellent written and verbal communication skills, including press releases and media pitches.

Benefits:

• 50% Employee Discount.
• Local Business Discounts (e.g., Joe and the Juice, cafés, fitness, beauty, etc.).
• North-West London office location directly next to good transport links.
• Casual office dress code (your style of dress is up to you, wear what you feel best in).
• Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies).
• Regular Office Social Events (e.g., payday socials).