Freelance PR & Social Creative

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.

WHAT MAKES US BURSON SPORTS

The Burson Sport team works with the biggest brands, federations and sponsors in the world of sport. Working with clients including adidas, Gillette and The IOC, the team uses its diverse expertise and experiences to create work that delivers fame and drives conversation. The team is united in its belief that sport has the power to create change and positively impact culture; and it is this core belief that runs through the portfolio of work delivered for clients.

This role will report into a Senior Associate Creative Director within the Sport team, as part of a wider team of specialists.

YOUR ROLE AS A BURSON PERSON

• Ability to generate ideas that deliver true cut-through with relevant target audiences, whether that be via earned, owned, paid or shared channels; global or UK.
• A demonstrable track record of industry-leading ideas concepted, produced and delivered by yourself and the team around you.
• Ability to draw on a wide range of modern creative references and ideas, those that have shaped contemporary Gen Z culture and social media behaviour.
• Strong articulator of ideas, using a combination of visual storytelling devices and communication skills to explain concepts.
• Ability to work with, and to unearth yourself, audience insights that form the backbone of your creative thinking.
• A detailed understanding of how creative ideas match up to client objectives and business challenges.
• Experience with crafting ideas comprising of different formats, from text-based ideas to multi-channel creative.
• Extensive experience with reactive and trend-based ideas, as well as influencer content.
• Experience crafting creative treatments for varying forms of content.
• Experience producing content and managing processes with designers, videographers, crews - and providing creative direction and feedback throughout.

CONTENT + PUBLISHING

• Comprehensive understanding of the modern media landscape, audience platform behaviour – and how to leverage this to create cutting-edge work.
• Extensive knowledge of how current social platforms operate, including content best practice, aspect ratios, formats and features.
• Understanding of how paid, owned, earned and shared channels intertwine and create impact.

CLIENT + TEAM

• Be seen as a passionate, creative innovator by clients and internal teams alike.
• Demonstrate a strong knowledge of sport and the sporting landscape including how brands can engage consumers through other passion points.
• Provide recommendations and insight to growth strategies for clients, identify new opportunities, and play a proactive role in terms of proposal development, pitching and conversion.

YOU'LL BRING ALONG WITH YOU

You're an enthusiastic creative + content professional hungry to make culture-defining work for some of the biggest sports brands in the world. You'll love coming up with headline-driving ideas that push boundaries and get people talking, but you'll be equally as excited by how these ideas come to life across the modern social and earned media landscape.