Field Marketing Specialist - EMEA (German speaker)

Field Marketing Specialist - EMEA (German speaker)

Claroty secures the Extended Internet of Things (XIoT) to achieve unmatched visibility, protection, and threat detection across all cyber-physical systems – OT, IoT, BMS, IoMT and more – in your environment.

We’re growing and looking to hire a Field Marketing Specialist who embodies our core values: People First, Customer Obsession, Strive for Excellence, and Integrity.

The ideal candidate should have previous B2B experience marketing to and driving demand within vertical industries, a proven track record of hitting pipeline and revenue targets through effective field and channel marketing strategies, a growth mindset, values a close partnership with sales, and broad experience across webinars, trade shows, virtual events, email marketing, and third-party sponsorships.

Responsibilities

As a Field Marketing Specialist, Your impact will be:

1. Execute and iterate upon Claroty’s EMEA field strategy to drive net new opportunities, accelerate existing opportunities, and deepen our customer relationships.
2. Spearhead Claroty’s EMEA physical and digital event strategy, including but not limited to: identifying key events, roundtables, pre- and post-communication, and driving attendance.
3. Localize marketing campaigns and programs at scale across marketing automation, social media channels, webinars, and partner events.
4. Drive marketing-influenced pipeline and generate MQLs (Marketing Qualified Leads) through onsite activations and support of the sales team.
5. Effectively manage procurement processes and budget (regional marketing and MDF - Marketing Development Funds).
6. Responsible for ordering and tracking event inventory, including collateral, giveaways, and supplies, to ensure timely and efficient execution of events and conferences.
7. Analyze, track, and report on event ROI based on pipeline, revenue, and MQL metrics.
8. Develop quarterly plans and work closely with Sales to modify/adapt based on pipeline coverage or gap needs. Work with Marketing and Sales Ops to track, analyze and report on campaign performance across all channels.
9. Manage field marketing budget and third-party vendors.

Requirements

What do you need to succeed in this role?

1. 3+ years experience in B2B technology marketing.
2. Fluent in German and English - both spoken and written word.
3. Understanding/experience with executing trade shows and conferences.
4. Experience using Salesforce - Hubspot is a bonus.
5. Ability to lead and execute multiple events from inception to revenue delivery.
6. Strong organizational skills and ability to meet deadlines.
7. Problem Solving & Adaptability: Ability to think on your feet, adapt to changing circumstances, and find quick solutions while managing multiple projects in a fast-paced environment.
8. Experience building relationships with a cross-functional team and working with geographically dispersed teams and colleagues.
9. A love of travel to support activities as needed.