Field Marketing Manager - EMEA - German speaker

Field Marketing Manager - EMEA - German Speaker

Claroty

Claroty secures the Extended Internet of Things (XIoT) to achieve unmatched visibility, protection, and threat detection across all cyber-physical systems – OT, IoT, BMS, IoMT and more – in your environment.

We’re growing and looking to hire a Field Marketing Specialist who embodies our core values: People First, Customer Obsession, Strive for Excellence, and Integrity.

The ideal candidate should have previous B2B experience marketing to and driving demand within vertical industries, a proven track record of hitting pipeline and revenue targets through effective field and channel marketing strategies, a growth mindset, values a close partnership with sales, and broad experience across webinars, trade shows, virtual events, email marketing, and third-party sponsorships.

Responsibilities

As a Field Marketing Specialist, your impact will be:

• Execute and iterate upon Claroty’s EMEA field strategy to drive net new opportunities, accelerate existing opportunities, and deepen our customer relationships.
• Spearhead Claroty’s EMEA physical and digital event strategy, including but not limited to: identifying key events, roundtables, pre- and post-communication, and driving attendance.
• Localize marketing campaigns and programs at scale across marketing automation, social media channels, webinars, and partner events.
• Drive marketing-influenced pipeline and generate MQLs (Marketing Qualified Leads) through onsite activations and support of the sales team.
• Effectively manage procurement processes and budget (regional marketing and MDF - Marketing Development Funds).
• Responsible for ordering and tracking event inventory, including collateral, giveaways, and supplies, to ensure timely and efficient execution of events and conferences.
• Analyze, track, and report on event ROI based on pipeline, revenue, and MQL metrics.
• Develop quarterly plans and work closely with Sales to modify/adapt based on pipeline coverage or gap needs. Work with Marketing and Sales Ops to track, analyze and report on campaign performance across all channels.
• Manage field marketing budget and third-party vendors.

Requirements

What do you need to succeed in this role?

• 3+ years experience in B2B technology marketing.
• Fluent in German and English - both spoken and written word.
• Understanding/experience with executing trade shows and conferences.
• Experience using Salesforce - Hubspot is a bonus.
• Ability to lead and execute multiple events from inception to revenue delivery.
• Strong organizational skills and ability to meet deadlines.
• Problem Solving & Adaptability: Ability to think on your feet, adapt to changing circumstances, and find quick solutions while managing multiple projects in a fast-paced environment.
• Experience building relationships with a cross-functional team and working with geographically dispersed teams and colleagues.
• A love of travel to support activities as needed.

Why Claroty? Our Culture and Benefits:

• Claroty is a people-first company. With strong bonds amongst the team, we believe in prioritizing personal care and support over work, confident that results follow from a harmonious environment.
• Stability: We demonstrate continued growth over the past few years, raised over $700M from top-tier investors, we have top-tier board members and our products are sold worldwide, over 1000 customers.
• We understand the importance of maintaining a healthy work-life balance and encourage people to take the time they need to rest and prioritize their mental and physical health.
• We care about your development. At Claroty, we prioritize excellence and uphold high professional and ethical standards.
• We believe in transparency and openness. That’s why we regularly hold company all-hands, town hall meetings, and “Coffee with the CEO” sessions.
• While we have physical offices in New York, Tel Aviv, London and Singapore, we also embrace a hybrid working culture.

Claroty is an equal-opportunity employer committed to fostering a diverse and inclusive work environment for all. We encourage applications from candidates of ALL diverse backgrounds, and special accommodations are available upon request in all selection phases.