Expanding the Frame Marketing Intern

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Expanding the Frame is MAC’s three-year project supported by Film Hub Midlands that seeks to significantly improve access to cinema for disabled audiences in the West Midlands.

MAC is delivering a programme of screenings and events to ensure that disabled people can experience film in an accessible environment, as well as seeing themselves reflected on screen.

For this role, we welcome applications from people with lived experience of disability and/or long-term health conditions, as part of our commitment to diversity and inclusion within MAC’s workforce and as a key part of our mission and values and the key objectives of Expanding the Frame.

We would be looking to start this internship at the beginning of February 2025.

• Fixed-term contract (2 days per week for 26 days)
• To support the overall aims and objectives of MAC’s Expanding the Frame (ETF) project, specifically in relation to marketing and audience development
• To identify new audiences and develop relationships with relevant partner organisations and key community contacts to support engagement with the project
• To support and deliver promotion for ETF programme and related events
• To develop and deliver surveys for ETF attendees and analyse the resulting data with a view to informing future ways of working

Role Responsibilities

To work with MAC’s Marketing team and Cinema Producer to actively support the main aims of ETF. This may include:

• Researching new ways of reaching target audiences for the ETF programme – this could be through making connections with specific industry and community contacts, networks or collaborations or through identifying effective online platforms
• Delivering appealing, high-quality marketing campaigns (in line with current best practice around accessibility) to increase the profile of ETF among relevant local and regional audiences, with the ultimate aim of measurably increasing audience engagement
• Creating promotional content for MAC’s website, social media and other digital channels in line with current best practice around accessibility
• Creating and delivering cinema audience surveys in appropriate formats, analysing the key findings of the surveys to guide and inform future strategy
• Undertaking any other duties that may be required from this post

Minimum Requirements

• A passion for the arts and a commitment to developing arts marketing experience
• Experience of developing and delivering targeted marketing and audience development campaigns
• An analytical approach to data and research
• An ability to schedule, prioritise and complete work within deadlines
• A positive approach to working flexibly both individually and as part of a busy team
• A creative and innovative mind-set and approach to problem solving
• A good knowledge of the UK cinema sector and key organisations
• Previous experience in a similar role or organisation

We don’t mind how you respond. In writing, you are welcome to complete the linked Google form, but if you’d be more comfortable using audio or video then we are happy with that. Please get in touch with us to discuss via either emailing personnel@macbirmingham.co.uk or calling 0121 446 3255.

Please note that all applications are anonymised during the shortlisting stage. Any attached CVs will not be used at the shortlisting stage, so please ensure you complete the application fully and include all of your experiences, qualifications and any skills you have that would help us when considering you for this role.

Online Information Session

If you’d like to find out more, we invite you to join members of our team for an online information session on Tue 10 December at 5:30pm. They will talk about the role, what a work week may entail and other events and duties the role will engage with. At the end of the session, there will be an opportunity for questions.

The closing date for this position is 06/01/2025 at 12:00