Executive Social Media Manager - Investment Bank

An exciting new role where we are hiring for an Executive Social Media Manager within Barclays Investment Bank.

The Investment Bank’s Marketing team drives deepened engagement with institutional (B2B) clients and corporates globally through the integrated delivery of thought leadership content and insights – assisting with the conversion to use our products and services.

This role is responsible for supporting Barclays Investment Bank’s social media efforts through the proactive management of our executives’ LinkedIn accounts. You will be tasked with creating a content strategy and execution plan to build out the executive team’s presence on social media. You will be working across internal partners, including Chiefs of Staff, legal, compliance, internal & external communications, among others, as well as with external creative agencies, to develop content that aligns with the objectives of the business and the thought leadership strategies for each executive.

Essential Skills/Basic Qualifications:

• Experience with executive communications in an investment banking or financial services setting.
• Excellent stakeholder management – experienced with presenting and delivering key information to executive stakeholders.
• Some degree of familiarity with the functionality of LinkedIn social media platforms.
• Proven editorial curation skills to develop and maintain regular content programming, experience repackaging technical content to appeal to and provide value to broader audiences.

Desirable skills/Preferred Qualifications:

• Staying up-to-date with the latest developments and experimenting with new social media marketing strategies as the landscape evolves.
• Proven ability to keep on top of current events, world news, and trending topics that may influence or shift our social posting strategy.
• Understanding of financial services communications regulatory requirements, domestic and international.
• Prior use and daily management of social media platforms, Adobe Creative Suite (including Photoshop); familiarity with Sprinklr and Hearsay is a plus but not a must.

This role is based in London.

Purpose of the role:

To lead and develop a highly engaged team, pioneering an omni-channel experience to achieve consistently excellent customer outcomes. Build and maintain your team’s capability to deliver excellent customer outcomes through identifying, understanding, and meeting customer needs both internally and externally, using available tools and enablers to grow business performance.

Accountabilities:

• Customer service to create excellent customer satisfaction and positively influence NPS (Net Promoter Scores), act as an ambassador for Barclays externally and internally, creating connections and growth for customers.
• Identification and maintenance of active performance management standards across the team, communicating to and inspiring colleagues to be commercially minded, achieve goals and expectations, measure them frequently and honestly to ensure personal growth and support early identification and intervention where required.
• Day-to-day running of the business, using internal and external insights to develop an effective business plan, making evaluative judgments to support customers with their financial needs and drive long-term sustainable revenue growth in your area.
• Market research to understand market trends, competitive landscape, and regulatory changes to identify market opportunities.
• Cultivation of a resolution culture where leaders and colleagues are customer advocates and are empowered to deal with customer requests fairly at first point of contact.
• Creation of an empowering environment, bringing together and supporting a community of colleagues who care about customers, colleagues, and outcomes.
• Operational performance of allocated sites and surrounding touchpoints. Ensuring operational and risk frameworks are adhered to for all direct reports, including observations.
• Creation of a culture which enables focus on building deeper relationships with customers and contribute to the overall success of Barclays.

Vice President Expectations:

• Advise key stakeholders, including functional leadership teams and senior management on functional and cross-functional areas of impact and alignment.
• Manage and mitigate risks through assessment, in support of the control and governance agenda.
• Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
• Demonstrate comprehensive understanding of the organization functions to contribute to achieving the goals of the business.
• Collaborate with other areas of work, for business-aligned support areas to keep up to speed with business activity and the business strategies.
• Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
• Adopt and include the outcomes of extensive research in problem-solving processes.
• Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence, and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.