Event Marketing Manager

Informa Markets; London; On-site; GBP 40,000 - 70,000; Full time

Job description

We're seeking a dynamic Marketing Manager to develop and execute comprehensive brand marketing strategies to enhance the brand's presence, drive customer engagement, and support business growth.

Key Responsibilities:

• Develop and implement brand strategies to enhance brand positioning, awareness, and equity.
• Plan, execute, and monitor integrated marketing campaigns across various channels (digital, social media, print, events, etc.).
• Define and articulate brand values, mission, and vision.
• Collaborate with cross-functional teams (e.g. sales, graphic design, digital marketing) to ensure cohesive and consistent messaging.
• Manage external agencies and vendors to deliver high-quality marketing materials and campaigns.
• Oversee the creation of compelling and engaging content that aligns with brand guidelines and resonates with target audiences.
• Ensure all marketing materials are consistent with the brand voice, style, and tone.
• Track, analyse, and report on the effectiveness of brand marketing initiatives.
• Utilize data and insights to refine strategies and optimize campaign performance.
• Prepare regular reports and presentations for senior management.
• Develop and manage the brand marketing budget, ensuring optimal allocation of resources.
• Work closely with internal teams, including registration, sales, and customer service, to align brand strategies with business objectives.
• Build and maintain strong relationships with industry associations, key industry partners, and vendors.
• Manage the task and development of a Digital Marketing Executive

Qualifications

What you bring to the team:

• 3+ years of experience in brand marketing or related roles, preferably in trade show industry
• Proven track record of developing and executing successful brand marketing strategies.
• Strong understanding of digital marketing, social media, and content marketing.
• Excellent analytical, project management, and organizational skills.
• Exceptional written and verbal communication skills.
• Creative thinker with the ability to develop innovative marketing solutions.
• Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, marketing automation platforms).