Employer Brand Specialist

Our client is currently recruiting for an Employer Brand Specialist. Based in Aberdeen, the role will be on a 6 month contract and can be offered on a full or part time basis.

ROLE:

The Employer Brand Specialist will provide interim communications support to our global Communications and Recruitment teams to further embed the brand, increase visibility and drive talent engagement.

RESPONSIBILITIES:

1. In conjunction with the communications and recruitment teams, implement a communications strategy to attract talent in line with the brand.
2. Serve as a primary contact for the employer brand agency.
3. Support employer brand content planning and creation on existing social media channels and consider new channels that we could use to attract passive and active experienced candidates.
4. Assist in content development and creation of all target recruitment needs and campaigns. This may involve careers site content, videos, social media campaigns and suggesting new methods to engage talent.
5. Provide employer brand support to the recruitment team for large seasonal recruitment campaigns and targeted individual campaigns.
6. Measure and evaluate the effectiveness of campaigns through data reporting and make recommendations for improvements.
7. Manage project output and delivery, including executing LinkedIn campaigns, updating advertisement templates, and maintaining the company's presence on job boards and websites.
8. Map, plan, and support recruitment events, including preparing support materials.
9. Work with the recruitment team and HR to educate the business and hiring managers on the employer brand and the role they play in bringing it to life.
10. Support employee advocacy of the employer brand.
11. Occasional travel may be required.

REQUIREMENTS:

1. Demonstrable experience in communications with a successful track record of projects delivered on time and to budget.
2. Self-motivated individual capable of working under own direction.
3. Previous HR and recruitment/ employee value proposition experience (Desirable).
4. Being creative, autonomous, flexible and adaptable to suit the nature of working in a communications environment.
5. Ability to tailor communications to diverse audiences.
6. Experience in managing LinkedIn for recruitment.
7. Confidence and ability to build relationships at all levels to drive the project forward and deliver results.
8. Strong planning skills are critical to manage multiple stakeholders and concurrent projects.
9. Minimum Bachelor level education, preferably in Communication or Marketing, or equivalent professional experience.
10. Experience of working in a large multinational company.