Email Retention Marketing Manager

Email Retention Marketing Manager
Bristol
£45000

We are partnering with an exciting e-commerce brand that are seeing fantastic growth. Strengthening their presence in the UK, EU, and UAE, they are now looking to appoint a Retention Marketing Manager. This role is their first senior marketing team appointment, offering the opportunity to drive customer retention strategy while playing a vital role in the team’s growth.

Reporting to the General Manager, you’ll be the champion of the customers’ post-purchase journey. This role focuses on developing, optimizing, and scaling the email and direct mail channels to engage customers, maximize retention, and meet key KPIs. You will apply a data-driven approach, using A/B testing and analytics to enhance every element of the customer experience.

Responsibilities:
• Build best-in-class email strategies to drive engagement and retention.
• Test various messaging, content, and segments to determine optimal formats that boost sales and customer loyalty.
• Leverage data insights to inform strategy and refine activities for continuous improvement.
• Manage direct mail initiatives and identify new channels for customer engagement.
• Brief the content team on assets for upcoming emails and campaigns, ensuring relevance and alignment with retention goals.
• Regularly report on retention activities, benchmarking results against KPIs and targets.
• As our retention activities expand, develop a high-performing retention marketing team and stay ahead of industry trends.

Experience
• 3+ years in a marketing environment, focusing on retention and email marketing; we may consider exceptional candidates with slightly less experience.
• Experience in leading a team is advantageous.
• Comfortable interpreting complex data to drive optimization.
• A passion for contributing to the long-term success of a growing brand, with an adaptable approach suited to a small, agile team.

If you’re a strategic thinker, data-driven, and ready to make a significant impact in a fast-paced e-commerce environment, we’d love to hear from you!