Email Marketing Specialist

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Job Title: Email Marketing Specialist
Location: London / Hybrid
Full time: 37.5 hours per week
Permanent
Salary: Competitive with a range of exceptional benefits

We’re looking for an Email Marketing Specialist to join our Digital Marketing, CRM team based in London. The digital marketing, CRM and data team are pivotal in the delivery of our business strategy by leading and developing HCA UK’s digital and online work. This covers numerous areas including increasing HCA UK’s digital maturity, conceptualizing, and delivering on our content strategy as well as our online engagement culture and practices.

As an Email Marketing Specialist, you’ll develop, implement and optimize email marketing strategies to help reach and connect with our target audiences. This will include email content creation, email scheduling, list segmentation, email delivery and performance analysis to drive conversions and foster strong relationships with our customers. You will also work with our performance marketing colleagues to analyze data insights to optimize campaigns, improve engagement and drive measurable results.

What you’ll do:

1. Create engaging content and email marketing strategies to increase patient engagement and the HCA Healthcare UK growth within our target audiences.
2. Offer customer communication strategies in relation to events and event management.
3. Be a subject matter expert in Dotdigital (or very similar) providing training, information, advice and guidance to team colleagues, internal stakeholders.
4. Work collaboratively with the marketing and facility teams in capturing and translating requirements into high quality deliverables and determining forward thinking strategies.
5. Create and distribute reports within CRM, PowerBI and PowerPoint showcasing the power of data analysis and insight that can be derived from our systems.
6. Keep up to date on the latest email marketing trends, best practice and sharing this knowledge with the BD and Marketing team.
7. Segment and manage email lists, ensuring accurate targeting and personalized communication based on customer demographics, preferences and behaviour.

What you’ll bring:

1. Demonstrative career experience working within email marketing or direct response marketing in B2B B2C markets.
2. A creative thinker with the ability to develop engaging email content.
3. Demonstrable experience and knowledge of acquisition and retention marketing techniques both online and offline.
4. Experience with marketing automation, building omni-channel customer journeys.
5. Advanced knowledge of ESPs particularly Dotdigital. Familiarity with HTML and CSS for email template customization.
6. Accustomed to A/B testing.
7. Excellent knowledge of R/SQL/Python - able to run queries to extract data from multiple systems.
8. A proficient user of CRM systems (ideally MS Dynamics), PowerBI and exceptional Excel skills.
9. Relevant degree in marketing, communications or business administration.
10. Demonstrative experience in email metrics and campaign performance, used to analyzing data and providing recommendations to optimize performance.
11. Exceptional communication, stakeholder engagement and influencing skills at all levels.

Why HCA UK?

Originally founded over 50 years ago by Dr Thomas Frist, HCA has gone on to become one of the world’s leading healthcare providers. In the UK, we’re one of the largest providers of privately funded healthcare and have invested over £500 million in the latest treatments, technology, techniques, medication and facilities. Being part of a large multisite, established healthcare group we can offer you unrivalled opportunities for career progression through internal and external courses, as well as working conditions that prioritize both your mental and physical wellbeing.

By caring for our employees, we empower them to provide exceptional care for our patients. That’s why we offer a host of flexible benefits that reflect the invaluable contribution they make every day. As an Email Marketing Specialist, you’ll be eligible for:

1. 25 days holiday each year (plus bank holidays) increasing with service, with option to buy or sell leave to suit you.
2. Private Healthcare Insurance for treatment at our leading hospitals.
3. Private pension contribution which increases with length of service.
4. Season Ticket Loan and Cycle to Work scheme.
5. Group Life Assurance from day one.
6. Critical illness cover.
7. Enhanced Maternity and Paternity pay.
8. Corporate staff discount for all facilities including Maternity packages at The Portland.
9. Comprehensive range of flexible health, protection and lifestyle benefits to suit you.
10. Discounts with over 800 major retailers.

Diversity and Inclusion

Patients first. Colleagues always. That’s the guiding philosophy behind our approach to Diversity, Equity, Inclusion and Belonging. We believe healthcare is built on a foundation of inclusion, compassion and respect for our patients and for each other. By working together with our colleagues we’re creating a truly inclusive environment, where individual differences are celebrated, and everyone can achieve their potential.

We believe everyone should feel comfortable to bring their full self to work and be afforded the same opportunities. That’s why we’re happy to discuss flexible working arrangements to suit your needs as well as offer reasonable adjustments throughout our recruitment process, and in the workplace, to anyone that needs them.